Columns
April 8, 2011
By Zaw Thet
Mobile advertising is hot. For every consumer pining for the latest smartphone, there is an advertiser seeking to engage with them on that device.
{"ct":"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","iv":"e14b686b2a1c7f828d42ed11d6b38f1d","s":"f43fa2ac310440dc"}
Share your thoughts. Click here