Apparel and accessories
March 1, 2023
As the battle for spending heats up, should luxury brand fashion executives look to Shein’s Gen Z and Gen Alpha strategies? Image credit: Shein Curve
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","iv":"7f265c4ccae52b3c8801f7fb738058ce","s":"bbc10f4c731a84cd"}
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