Apparel and accessories
March 1, 2023
As the battle for spending heats up, should luxury brand fashion executives look to Shein’s Gen Z and Gen Alpha strategies? Image credit: Shein Curve
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","iv":"615e1f9103bc350d2b582f000db94a93","s":"0217777f68dd3092"}
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