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Multichannel

Target partnership was revitalization exercise for MissoniHome

September 11, 2014

MissoniHome colors view of garden MissoniHome Garden collection

 

NEW YORK - Although the capsule collection was initially deemed detrimental to brand integrity, MissoniHome's partnership with Target greatly expanded its consumer base, according to an executive at Luxury Retail Summit: Holiday Focus 2014 Sept. 9.

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