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Dec. 23, 2024
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Multichannel

Target partnership was revitalization exercise for MissoniHome

September 11, 2014

MissoniHome colors view of garden MissoniHome Garden collection

 

By Joe McCarthy

NEW YORK - Although the capsule collection was initially deemed detrimental to brand integrity, MissoniHome's partnership with Target greatly expanded its consumer base, according to an executive at Luxury Retail Summit: Holiday Focus 2014 Sept. 9.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Mood of global millionaires in the pandemic-era
  5. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  6. Desirability, operational efficiency key to luxury brand growth: Accenture
  7. The RealReal opens retail location in Houston
  8. Luxury Unfiltered: When brands fall spectacularly short on client service
  9. Preloved items from Hermès hold highest resale value: The RealReal
  10. MGallery Collection wins Grand Prize for luxury tourism
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