Internet
March 13, 2014
By Sarah Jones
Apparel and accessories label Tamara Mellon is taking control of its consumers’ shopping experience with a redesigned Web site that mixes content and commerce.
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","iv":"20f3dc7a19dec595d642297a5755591d","s":"2a539d2d3c650458"}
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