Internet
March 13, 2014
By Sarah Jones
Apparel and accessories label Tamara Mellon is taking control of its consumers’ shopping experience with a redesigned Web site that mixes content and commerce.
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","iv":"34b4c531c748c7116d22d38da1660e0e","s":"1138d4c158dc929d"}
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