Research
December 8, 2020
McKinsey & Co. surveyed over 3,500 shoppers for its 2020 Holiday Season report, which shows some surprising shifts in this year’s consumer behavior. Image credit: Chanel
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3eLxX+2mLn1DnL1fD168XzJK7TJWdQrAcsaZFXZrTsqog+n8uPr3uWv5IdlbJN6Gk7OMo5LOX5s6S5sGFLvn\/8Opg24fdyVTn8\/xvysDJgmsQBZvfIixZDAoFqwCuU2cqv6q2Gm7oBVZdzZAgM2aoJqpWgEAM\/EvbuP5dQ8++m2CjQXmDdd5DDN15QzxKGTa7kExoa8J8uYw6eU4o6Pt2+gR7WD\/RP4GoqlFuJaapsRO1xilqclupgs8SyBcDlKFyEv0RskOVH\/ViJPloe\/d4mJ3UP14H7hCB0ufznaLmaLDW5lGlOuiD826ZBbENQOkBfMfJBCiDzqfDPD83xEG1wKgUwraaFuWlm7a7vI4Qfb8BvkPQ0oIktCGE\/ffHZbx9XeNb2DxSuknrVzNVUFcF5MAkgOfsvzm6twuWD0g9MZaXepegR3V1\/17Jh62SbYtklp\/48QXxCIIh4jKPccou1IMPByztMG6RUsDngLQQARQScFNfEPxn0XjFfxVRY7p\/y06Fb4jGd02B47UsovCN+YdNqPUa4cf8WGVO2Vsd\/vt\/BANw8hTqlAPqJAeF7EMEHdkzU8VyatihhTOBfmYWKvKxnbs3O1L4osoY9gWtkbu0p9WuZvhdLx5VW8\/TC9KPYBXRNVq6RNXhzF0qHc2VVYaBzXnBBmGYhzy963FEAnGMwSPoFqSt8B33Sum+mDPJM5eYVdnfYMXaaHAalqmyulFJengWGJwP81G+aAcwGQIsBBQUeazOF6CkV9aSNvnbFEV3dRGhDxiv4vMdTIBw6SQX4wpwZnFtSzB1Xs5FW8b6A0QQm7iEO36MGe37bHmHJThic+lm5A+eDIfkAx2E4Um9xKVVoi9ZvgTMj8VRqxtDMAPCgcEihdT6kvLTrx3j61H7j7e\/mdWdybhWuG1cenqynsRvwEsK7axVInAoR02bneK5c7qydMypABU+i7zUPsDE51ONUWJ2YvlMc35pYf4kVW\/vl9RFAp1n8IaKQEwLww\/uy1y0+Tl0vwibVo85sc+8cYBQ5VNMwyeAgAGj6xPUklq1QN2hElTeWCF\/jt81UjASTz2yxD\/VMDE5LN7eM5xyCZm\/oXEjfpiUKP\/jxgBYMFka4q2o+SvImICz7TTLDK+14tYY5EkJ7Uk2gcgOvzoz698Ic7wy+Eu2pVmMUhyQ9MxBpYJOK1mt1AL8GnoQaugilRYFZYJOsB4Aj2u1cqf1ZyyPsDndUin4MN\/Ns\/pVec0LHN7ZHp8xDHuGQALhqcc1qgDtCZJLOcuzN3iQluDQl+23f4+UYfO\/VXk4rlJ2j8abE4y6vlAzyzrrBcJzqOEJhFQ1nNnTrGVhXwX+x68wL265QuFEk2NkX+eVnfzhKDacJ0R6VflMJUEk2JAlkJaX4GthNtX7ltE6NGheWGY4ghL4E727O40cxt\/Wk9cmdKTl314wY2UsG4eHsSa2OPikOtMDGr4bnryoulh5347iY8D9MQj\/WZ2waJGdI+RO9nwsCIZOxo6fgpIquiMSY\/1jkdmnQuIAI78Nuk5lSPBsErckUqyZWesbACIquQCG7AN9Y3dq02hkY31Xlyv7KSwgGs8Y233FO7UmI1qGWHbkqovQzXIDSfi2oV9e4Xj55pRMWjgsuIP8y6Wh1TaBFKHnn8FDCDRh6964\/dZnpG0A556UDFCgURu\/EbZKkJNuFTtDYEOBFnAPJHxq4v3cSZCI5MRjQ+q1F+qwoS1PbvxJhe\/v6\/7HwM3DbyShkZgtYtu8Kis+Tsoh4K1+9mrIRHvdZYDXBbkiRm\/5q3AGX2cmkODlZmtGMKLxI7v4iGGqlhvCrpRvGRQi0b5nZgIcGXyR5dPwdKu4GJDc3Tn3f4ET5mHLfw3tJ1qvrYrtNHs\/WcpIoy3Z\/+Q3TjFjrKoEA6DChGFdx4oo\/smGQ7fpAXZ8y9p8ngeA0IdxvTn9sqpfp+Qt+6ybb9d2z7dwfu+3O1HlcrbN1cESYm1FVLn3PancDeuSCdC8AiGQqj\/bb2f5WaE+qZScIO3CcWZ9q7goJNBkn9X8Or+Fzh1eZAdrAINZ8Qu5v7vbvRPKdDCoTfg3wgSgWS4G8VywmMi41ce6j6faNowVyN3Vs1JOMnFjIikasV565LZuQqgPPEhB1akfiyYUEYAQKnOzw2cR+25wJujxLjQT\/FCZBIQS9213OuicdGY4KBUtq6spvufM7KPP2RJSv3UwK43RGpIAuLKjrMDoaWU0RwxkxniCmYCo1QS4EAaEI3M4vB56jcZgty4BITNReBwRggv3mSIjnNOtseAi+AqGppD658K6yCZf6JRAnAQ+X\/\/SnQh7wrbDCdlvzmO+Yq8QgeOajSVHruXGP+vPsWwrhkDDqKaORhcbVctCtb42FB6WTXj3xleVGOLY4WeRal9wXvg\/Kl9xNzX1ZuAdVqyE4RN189brop9zvxACjN4MJyJcYuTl0XWgUsZRQCGydQVTy3BiR8zQwH+RRMTkugvzFwlNjozcvfHA6vIdUX7DZoXVc5\/5hm\/kW096LP7R7OFEMhd+GAwjTpJNeM4iTgFhM48yCJ\/7ocNZfNdEc3xMJ3llEOY96kJI\/MW36RJg9tIuRRVRmNT2El0PAMqZN3gvilPxFDAcb4+MOPcZgT2ZXbBQYU4qjRxOPv12wxudmVr3raMeptb\/notHhBHU1HQ94S59TRGuE69Oa+XX7f1M++kmXqtnjx+CkbHRWvaP5Hrn6\/bq2LAvHasTzd6LTCPKys107ZHqC+laFeYTNQ\/rzUxbftgTnLzXfSUIwrAH\/SVcXKpxzmuD86nsFJUGCyp58munpF3BaaYsySp0rRYWZTrVkvnlWSm1Nk2jF6D6RJFPHdQQGXdPCxbm5OOwP2phNzD9WyCd537Te70m0J5\/QReE5v9gK2gsnnchHh\/FEmdkbgvC8A5QKYUhw5TWVzd9lTJWZEkcMuSL\/tXbU7lR86f\/XSDg4tavISqWODaEtU3K4\/yHZA0gnsl7yE0YZyESbPFwrhrWBjM80jgI74RGiHI0cBvzRiqMKZXAx7hycKNUFsn1SjiItEByf1R9IJ254ec3AEupwm66AgvrndCEHINELCWOtGV7xsGDylaheVhUbTTnQuQKLh2lBP0zwNy79R2PKZrSx7mQqPGRoM6T37DrZer34JjkF\/+RqDPOiMwbBJLYzCsnh+9nan0PVYFwloRrz8zy7ZIv\/BhST5OFN2+iJLwuUSA7fJsWJLsKjULyGBdo+c6khg0VV9pCMr6p7LUXB\/41Iuhw8DmMjhMQLT0Qh\/Ujf03g9b2\/8wlRE\/fPTrHu2XgCf7OBbTchKWD1uJ+9sFlUN5nlbDgn3rFWD0NVESjTNDBpX1Kv3itoUQSSBZ\/qSefoK9B0TQ4dFzBAGzDw9dAO7HGL0gjofctS0gYyXbkMmj8A7PuA3\/yuDheqerti1a5nkxSzV7jpDHlXElFjFVUeb\/fbTR0NOTvWPOZykDvTRlIqQ+gYinwlFI\/8DEkPfLQmdIWLPuJFlZGrqX46hCgCjO6ltHmZ8Fj9Rlu7ctKLqGwSOK2CZcEUIYz5Vr0cw3U6r4lFFOJ9gJTgf0G6wS6uOzHzgUKbebv4kf6bAHQ\/iNP+Kn82ywm3FZqjZFXdR3\/05f+sQ4aOo9xZct0E5lyiIJXVvtSVnyrekGNxeZLIvFD9gP2MapRls8G0gGL8bkpZL\/hShjLYc3ttX77k3ApcsO5zxblRm+Boutn51u6x7n\/DM2dI79kXdw4C4iHKlCWPO+CGdXO9F3szNL\/mhMG\/7rI6DGzrVqLVci64pU\/Eyoh6zqg3wqkXAvb305D1fkMYle6SOFQHf4rikY214BHFMrMxtmigNFArb88XTe5aMc+ykKrRpllgPfS9FVMIPPeiVSBUrP526EU0S91DWawoLr09fiD1LW9y3H1JXvR2nXEiuAT36wDoAPV+78dBhz2AviGA7n4Fq5oY9SYXjq7ztrTZGRkxqp6vbtool17cFxI5Si\/Y1dF5qtefQ\/WmHTdVlRDhW+TxKGdgbiDibS2VYLWJ9tuQTy6CdpRfM27L7wrolxpmLGHHSGo+AFmKlVtH0jzXiTLrgRiiZHGkaAK7oR0QCaF40vW3nd4YmswNk0dKKxNSINkF1yu3DSQmY411SG4Cbi+hcsCkLMYNSH8hxqAMJHuyCMWLy3bqvcQJ03g17O469dbWqHH1MHO1lFbZgEyyg4utYtXJvQ8ahzQYJR\/wwqYEG2nE+DMmKeET5gnZlIVyuJ9Kie5dZs8f8baRP091U0akwz1FHG3CSGbz3p2mUpqbKEuw\/XYpLd98j198aro3oYdkpGKrMMcJH46Nd\/CewEkYjg6eolE23xzRpvPLhI8bWKiSjF08f7CyR\/e1eJk90wFV3j99TF\/mxio1HLbE95jzU7KhmfGpEiXpWeLtfFUQ7WmjhdEOAqq6O26ydAnTiA==","iv":"821de36f12f586e6b084f65020bbaff2","s":"f7991a3c58271f7e"}
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