Research
December 8, 2020
McKinsey & Co. surveyed over 3,500 shoppers for its 2020 Holiday Season report, which shows some surprising shifts in this year’s consumer behavior. Image credit: Chanel
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","iv":"bf1859d7e82d415b70bff681c2c7075c","s":"7a3fb5f18e0847b3"}
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