Research
December 8, 2020
McKinsey & Co. surveyed over 3,500 shoppers for its 2020 Holiday Season report, which shows some surprising shifts in this year’s consumer behavior. Image credit: Chanel
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","iv":"fc3f7b0399f855778bcb001324a1e51f","s":"a18ca8b594064f80"}
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