Asian hospitality brands Taj Hotels Resorts and Palaces and Shangri-La Hotels and Resorts have banded together to integrate their rewards programs, offering a full-bodied loyalty program to compete with similar contemporaries.
With Marriott and Starwood merging to become the biggest hospitality brand to date, it is now harder for others to compete with its massive rewards programs. Even affluent consumers want to be rewarded for their loyalty and within commerce, multi-retailer programs are becoming so extremely popular, which makes the Taj-Shangri-La partnership so important.
{"ct":"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","iv":"478741048fcb37d0475b2f40318cbe81","s":"38292f74f3ce33fe"}