Asian hospitality brands Taj Hotels Resorts and Palaces and Shangri-La Hotels and Resorts have banded together to integrate their rewards programs, offering a full-bodied loyalty program to compete with similar contemporaries.
With Marriott and Starwood merging to become the biggest hospitality brand to date, it is now harder for others to compete with its massive rewards programs. Even affluent consumers want to be rewarded for their loyalty and within commerce, multi-retailer programs are becoming so extremely popular, which makes the Taj-Shangri-La partnership so important.
{"ct":"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","iv":"416ed5e9856c6c639582df7c521a3bb4","s":"b8f1b5ecde4d6e07"}