Travel and hospitality
February 10, 2017
Taj's video for its Taj Hotels Palaces Resorts Safaris rebranding
By Brielle Jaekel
The Indian Hotels Company Limited is undergoing a rebrand for all Taj locations, seeing that all properties operate as one brand with clearly defined experiences within four category groupings.
{"ct":"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","iv":"00ca716e23d25de78ca6b9237cbd5ac8","s":"fda1f96fc4f4d1de"}
Share your thoughts. Click here