Luxury Daily
The authority in luxury news.
Nov. 17, 2024
  1. Authentic announces Barneys New York Residences in Tulum
  2. Alexandre Arnault named CEO of wines, spirits division at LVMH
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. Vestiaire Collective partners with influencers to combat fast fashion
  5. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  6. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  9. Luxury Unfiltered: The real reason luxury brands fail
  10. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Apparel and accessories

Tag Heuer’s adventure seeking leads to a Red Bull TV sponsorship

October 13, 2016

Tag Heuer sponsors Red Bull Racing, but now expands to TV Tag Heuer sponsors Red Bull Racing, but now expands to TV

 

By Brielle Jaekel

Swiss watchmaker Tag Heuer is adding another athletic brand to the list of sports for which it claims the role of “official timekeeper” by providing the countdown clock on Red Bull TV.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Authentic announces Barneys New York Residences in Tulum
  2. Alexandre Arnault named CEO of wines, spirits division at LVMH
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. Vestiaire Collective partners with influencers to combat fast fashion
  5. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  6. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  9. Luxury Unfiltered: The real reason luxury brands fail
  10. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
VIDEOS
More Videos

MORE IN Apparel and accessories
Louis Vuitton goes big with temporary NYC store
Vestiaire Collective partners with influencers to combat fast fashion
Burberry overhauls strategy amid rocky interim results
Capri Holdings, Tapestry abandon plan to merge
Loro Piana, Harrods celebrate holidays
Manolo Blahnik opens first Shanghai store



RECENT ARTICLES
Alexandre Arnault named CEO of wines, spirits division at LVMH
Authentic announces Barneys New York Residences in Tulum
Genesis House presents winter light installation

Vestiaire Collective partners with influencers to combat fast fashion
Off the Cuff: A Q&A with Natura Bissé’s Patricia Fisas
Burberry overhauls strategy amid rocky interim results