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Nov. 23, 2024
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Jewelry

Tag Heuer vies for attention of millions as China launches Mars mission

August 25, 2016

Video still courtesy of Tag Heuer Video still courtesy of Tag Heuer

 

By Jen King

Swiss watchmaker Tag Heuer is putting its “Don’t crack under pressure” mantra to good use as it prepares to be the first luxury brand to market from Mars.

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  1. Ferrari, Chivas Regal forge multiyear partnership
  2. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Dior goes for gold with flashy J'adore campaign
  6. Bentley renovates countryside estate in Cheshire
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  9. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  10. Baccarat pulls incoming CEO from Printemps
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