Jewelry
June 26, 2017
New York City will see its first open-wheels race this month. Image credit: Tag Heuer
By Danny Parisi
Swiss watchmaker Tag Heuer is reaffirming its relationship with sporting events as a branding tool by sponsoring the first Formula E race sanctioned in New York.
{"ct":"dFirOw7pCFtK3OxdyCYSBUZykbF\/6FmclTJXexA2Wzuev1ITpOMeCLIv5NVnJTv1vBsZ+w2KCvbWJOIPAOBfV9pOPRVX5epplPbTTFML71f\/fmyqtY9dvDgiFYXfCxs0UFL666yxvEXh46xhOjQMaYtGvIcSc4BbeJAqHt4TImhlTi0jjuicuyMnWDJ7rLsRG53WWCWU0En3xPYJ8NQWJuNra40n7X6IukAmBv3HjVpWSmim+FhFLkC1P7JCFT9meRH7SebmRvjS3TuU5bXlQc3\/\/pKrvLpqxiivcvGUZsPJpKxQDKgZAFX4cErZ9KeakiuW66cecdQjs8GfoNjz7HmaDfnCX16S6KR70okF+gqmEDK+7NulgiL+xg99TA2vtpGPMNYekIVUcdzts2\/PLtm9gnozefGZnow6MsR\/qWagnnX91ESwPwcAIRoFwx9iJeBLTgMaKMvqynk7d23W8GzKqP5jqA1j9KyASBrykcWreXmjE1tik2AfdcNfC+YE5LlsVE+g\/XqfeZgaMM0Zp86X0BDHugT6AnYVF94Jd6P68Hm3K5tjdyI7tGNJHWsy5g1VQJkMNrgQbRKRvk\/OlOUHfCTM5wBZG9DvkJtdtCsAmVPTKXfD6W9hH1t3FpIs21Xgb2NABDBmjbLqnf\/rN6Pbgy64P1l9VpJt6AuJYy3cxYMpn42nPrN0\/TcJmOYL3PHF7S0XwzDVVQUHPUeTM+h7avlfS1ZGO\/M938yutQleNJmq+20TZUe6nzWqQ7LqH6vzH9p+28tFqS9Ael94YXvZv1Viq+6lvdySDM3fk\/pMrXhKzafgbZGm0oOr0RlPFwSSghPUZl10zd\/FYyKAlIssgqnX4x+9HRgqhTt2pq6mfO7crCvBEgc5YbQV7JwObAvh0oezeGrqv6nuN3fSHDkn1kq4fB+tGi3XMqg1iHfqG\/vYVcTv1F06Pw7DpAj1kY9bqqCL3cjmf4MW2ohkvMeqzSg4em4xLwUUwgOuYLclk49q5Ws11\/WihTwa+OcMctJM0qrv0Ib9zfV7S2iC9DRYrNmQcZwmKIKVDe9ULeifdo7jruz+fAhTJo7WVbEXtvtv+n3HMMNG2m8CjRhuDiTuy6r50x+5M368+cUD3hOq3pJBZuomarP3V\/svq0OAdBJiWt03yxlH5RJpdxfhRDN1FcbBqQFdYWCE6AF8jjUreJrvnV3AaUPxfWetFTRFkAEKHAmdamxHeGxJSw8RGF\/MQ8cTL5AMHElG1Ei518Cek\/iJSUpJZNyMSKvM9byQ0DKk0cMiRMyO3rFLs9cDfJGPLlnVgQg95vboDdR9a4JjtsB9GwKk6ZI36awEs1+tcP\/C2Ptb0BVy95ouatcUeGFzaspD2A0J8yR\/kUhEIuUtdRftyNA3fJtk+6NgfzncyfpUXi120MgQXSuV1FsYd4qe1rty3RUJOtSxZG\/jFEh1+2Q8gmfjDIv3sX1\/gPH7MI3KG1XZsw45Ui7F2clu9B16UBjOGnlBxbUCxde93jHKvnnzobDhL0o0cWgdv5Q9XcdoNEWdsv\/O91JHQrY2AFHOViRCe6SZvK0sBsFJSaN239DizmDFQPIgGTbSNopRbEJvfD3Q1zqTxwoNojrpU8ULkPwJI4tsk7W+nnqUpN2syJoJkXkRnIylGlub68b3t6dvDG+OPx2IF6vZtCnvDO8AR\/HocgJR0VyUjvay2ntLKK07ZIlDHZJkBvQfSA7kL7TONtIbWZjY6j34ZFbH2C1OvOxwSbvyzNDtjBzIEtb38f362VQaLw\/jx2uPyJ\/zVCuUk+OsuZTeL8C4qRxG83jHeXrm8l3I8+yAlOeBDFCm1NinR4ruK\/h2fMI46c+2rTbDm4TSOHikuE4yJCQGaZGKoXBJQ\/+hOvcQ+fkVTc7rCEMvxyzmC52n+DYL+fA96nwT4MVTTIb+qqYiA82krvq5Wz4uYNMVutvNZqsADuST8aNnBTCzqS0HO2nCsjkNB103bU9fF2wDiAy4hOO3fWmOU7FYZ+O\/O3+jNV3X9HF+4EEb5zYLa9iLlJl3+HvRg3wyrA9T0X3foDA+NBJIwvor00h9\/K9R6OicSxl8B65AnRrz5lhq3gMxGXAWG2TyvLJP+p7dxJ7OyFhScxjg7yc5ykBgo+v0EgXyhZ6McubfuhG0+K7CmjoWZK5AhRscrt1oQE6DqiCoKmIJzUj2O7RJPcotaJmKRZjjJ+VR93sh8HV3\/boEf5VYmOWrIyWKpjrMsu0Z1rCJ0oIFbxdKZ7TgvoMt4b1+LNkFFx1KSEMPYYYG7pkB0atbAUWo8sKLQOvw0c3VXfSqozd\/Zz5U4dXj4gy0\/uIx5NY6Tg4Tgh8fCWBCevW7b+HpxK0KTW14g9\/yaGrCoksCorJjOscGBSJ0J65504lrVSHqBPGqE6BMXBR5qv3+xILntPrRVJPQWM3JdLJqg1\/9c2KnBDTh73Uz1K68xZqhaaIzEdnzkfzsjx2P9Qp6J0nG4hwEsVhry8o5xY2HpTJS4mdHfQ\/o+yDtlsbWPSrJEvOUHDKEVxKMOF1md91lG\/nrxTtVg7pPjop2yHs4AOQWXTzhbLFRsPtpK44CLuD6IPDwljUN05GvtzUntRBix22NRInJtU3s8dOcAhxLrMR0PWHhJZEtO3NxUdqa4FcCUO2sdrABpqfhu\/ew+bUEPUfKSoWMT+NCybeeQjQgetouUVGcFMHsWbrBpMZj22OQkwhNkScRI4UiLp5Gbl77YsEcbbriSOSJ5iGH98s8++s9M0z6AewdonMJe7Ve9X1x+8vhH64l2+2h9H\/tIS+klguUwSOHkWJw4u8fS9w6Njh9F7SO7gWnUjPex7GTRNdm8LNVyxtb9irKxObY\/aOzz6D0NjJOd6gJ8bwxKvNIkZqUA1+CcrpZYX+Tz6Xvok6foZMt0YstDbHaxMiOi9xZkefioERQLWe7v\/vodfrK2aboJsCm05TnGjA1B5qLmXLQB+3QwdXxo\/no\/4\/Uj5+v\/Xk4sFirza6NIFDwf7DN\/SO7VVIKbUBKFRvqoAn+0oUskgruEsGpoTjSopuhgEUtJflDC6kygEk5ycaDHrFky0Zo\/HV4BbkaKDbEdAuMrt8IO\/T4Cyrk0uGu3+SkMjBCIBFd3PzWVR7NL9KhQEFjm3vq77vMHY46JLsq8rZRBMW7CPYfZ4XNxqIoSHTysX7UspYA7O\/BpMqcnbeMX7YUKPrPHal8N82sbJXdZfXuxFh\/NQkY5j2YaeXy4UEgh+q+QX99RFzryF6tykmVHKpPKga7MebSB+Expp\/EZ71tvNASW7awrLS2PS4tw58L6ZblCRJWzMMnXQxcSFxfxi8nvFWjdGxIxfEx8zeo6jlGgSLsXBpmaT7HubHKhTzpHPijQy4jyI\/gnGsLdWSYIQrplgwLuAQdXBksYJGAXkRpMDvwdhWM1iEz5IEwQvI5zJVyYjYHU5ZQVQJ6R\/69iJHg2hVGBdZswUQkX1aaLNdiiOGc\/N7S+EQazdkbNalUKuSUyRGJBgVGvQEsMBpzzasr\/BuSzOFYQBqyF4t91ztFJih15m469OOTN4jififgfhIarC5\/vSaICUdgBTdtBirHUHdKyTXA5jFZRNp8iAckidvJcqC1\/gHlGpY1XKaCup+KxD8N\/Z0cVZbYSiiPwHiP1yAIXING+EMa2dw3U7J0iPcdjoWTAAJyhMQj8ipIW\/NpAkrZDMGHHEKrfuV4Fxkq+XqWlM7PEHk9Nmt0ust2WwY99tidic36NhiW7pgyffrVM1C87TBXeIJBlPRhHbu4RMCOTIIvuNt2a4RgLYYFd1ybWnnian\/NnOB7QUDAYobtLEaYk66c5SIBRTbMHevIM3542ZujQbb1JmlCteEbhHWbKu4RaxQVaaTkyKsInEo6qZrz+zlX3Jkbp\/sCm04pHKqT5QDLfYhbYNBA5EbIzPA0FMmanMVC6bRWB2pKKkkj0Wuo57lQ4AXwxKJwaAynZ8NhbWWgBSjw6FKkN4FhENi5Olc39XG341jZWXfbnCZXpVSRgr1UXSHnGueWKjglPTC2fGcxCNbA97FC1dZ2ZjIWD3f7sl08rOjkAwvJe1T0b51ptWf8QG3Vc\/FatcFB5HWMkRUDfKsgqyl9zTKUFgffljHBSxmad8EmhbsLGbg8TZvyruJxtMEI7uNY2OWX6D2pyxzkLmg13eFkuR8E8faU\/hYrGH\/dN\/9Mee7oSNCgSvSoLAlwy\/2xEpQoCptp2CabDx7rtjuseIoferJMzG4osQ\/yxUo2Mji\/Ewuzu8yUROwB55FbnpOaxJSM02h+aNrotNT7qkHDAbm7nZyWhP0Is6rZHNYPSd2gNCztG82NctwR69e17lXnhBjfcITpiaX6Lcxoe+SoNDTtDDXU5f2bZbd9BOSnpbqqINUUJFh53znUj3kZL7enbIwa5agYnulC39zofvlFZhQ4BCKI+4tYT0VHObGYFFROGQ+JVO\/Rj0DzDVjY56P4HdPxAEBIkBo8J7UoEBvoHgTHS\/auErVNZVptsI4SMeOZ\/C3y5B0zkr+MFjJ5oYM\/\/JI4iEj+Ws+WwuwZTkiamgu3eCv\/AlTi2+ouPrcC2NNAXueaR1t5UUy7lxQ1XboNPGPIzul\/nwcNutQMToTLR0yVEL9DwNXyT0jQfoquwk3TFzU\/trIyz8UJ2lW4FbDc5ateAiRhdO582pTo7oIZwb5MfMdaYKBQWWXLCFBWEkjrmuzwq8gSyWZmCMMUMD2oz4IqdX8jXrT0mAw7I8ubMP3HD8LWLpB\/QtCQkPskcMPQ5MYgdU7C31MAQO2nqOO\/j9AxctueugES3MddXX1IPcuwdKkBMy2P3ppxWGJfPHUAbJlrRttRhC+QmQgsXbe8E1Udo6kWOCezhnee0MZiQRea7Xoxb3zp7zjt2qZQXleW5LOl9ijjzfijAmBIBd87YcHz0N6JcPpQFGl5uoBADpmElXEeJP4wE2XFsB7qicKwKAYt6tF4Rh26hgWMKLVMno1r4EjiN8QqeDDMeZ0IUaM54GPkFn\/OBtvb0N0JXts80WQ5aFiZTxhC8ow1Con0AzgmQb\/wySXEyVMi9rDkgdW606ygIksuTg5yY0QltduAEQ+97VnkNY14YCO4aIccEw1I0fMq+9jumWA8yj5mFED4xcm1fCiV7JWg1tlV1z3m\/jG3aXnAF1grP+\/68a57gB2hQLIFZJHF3ylDdpHkLb6a\/zuXQ22ev3Xd\/9h\/qg5iFguO1UHKHX+KZ62N9ulDAR8ZaowkLEqtBKIKRBdLh3xNumFpBxhbm\/h3knCRyvu+KK12JGYCiY7H\/TkbyUYR9jp1P8LevtJRJfPh6cnv+Nof8dC5i6FVtJCyixM\/05+q45nMeXIZ4nqHwHE3Bu5Q6vtb6gdqQ\/omB6mzpEIzKiaRT+BUT\/QsIfZyGon71tzxqXCcOs37UYr7cB4op+WEJtDTdw9NNX7pIOzGUXmCtL4p+G\/8UmyGawdhyP5ZTWDR7Sk55fDxZwhbv8Dbg7hvPxvlgSTjdGXngLAG2F7ivNpp0p3CoKdLmoVPRr16pv8oPjgT2QWkZqsEQr5urRgb9\/PptQvk5\/WsMJtr85G9ivP6L5JXmCi8zDCoJ8\/Mbg1xTNubFis7jAlaRiz3WFNlwrongqrxj5B+HWiHxu3sxTVacGoYFfahFpnTQa3PNMjrbo4C8Wmyee\/esWpWj1H3UvdwG\/aX+cZPoQHYLrDQ1MRjenhNxY7aSvGeS9tW0t1SwXfgcp4num+P8h86oSZRumKOc0wdjTocJtotmjPOKP7RGwpvs\/XfpP5uorayb5sWXLPtOeL+DvXD7UEbCQDXPuqDqJzv7U+h1f0W\/qLYYXqBHQjXgyxKx95j1aoIUpxm67ogrIPPFyyguHFSdSSkPljTFowH9U9BZtb8USFvA8Kz+gOgbIMSuny\/LxvnG2s5hunxqRngc0q6hrQtmgsNH3mSQZaJaZNEmVOThvKqHDZ3uI4gXsQUN8hR9XSg9A\/r8C8KATgGhi+72haFvkLsPD1lUZSBRQQccheNYoLfwRf+OhXh8EFjLNxTJiDoxL2n0BVx+gbN2U\/aUsU9QTqV55aWdi6MWCJ+KJlmmMvwcbhvB31wkVXKGG3nKEOCn7LnFZLy1GSnUIdi89MPZ29MQhlpPO1yRL70H\/9dcfNr+k8zIQ5DEh4qjRXz\/FjzNiJ1b1sH0a2PqrWQreLCTJ3kcp4cQ61r5\/4UBIhx7M47kAvt3wnC5wJq3iKBTOm4YIqzFoV5geDTho\/edrs\/VFvemRrIQLA7RyyrsO9g0+5HKUhjBSl1mm63NB4aAoNeBGl9caMCJdOC9cs+pDKgzZKA","iv":"121d9d46848e12cf1ea196884b4a876e","s":"8f89b03a12cb93fc"}
Share your thoughts. Click here