Luxury Daily
The authority in luxury news.
April 23, 2025
  1. Diageo creates world’s lightest whisky bottle
  2. Brioni launches anniversary capsule at Bergdorf Goodman
  3. Prada sails into summer in new campaign
  4. YSL Beauty to launch fragrance activation at Macy's Flower Show
  5. American rapper Kendrick Lamar joins Chanel as ambassador
  6. DoDo reintroduces namesake with ‘Nature of Icons’
  7. Vestiaire Collective calls out overconsumption with textile waste campaign
  8. Sabyasachi Jewelry residency lands at Neiman Marcus San Francisco
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. Off the Cuff: Getting to know luxury’s top-tier talent
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Jewelry

Tag Heuer ushers in New York’s debut Formula E race as official timekeeper

June 26, 2017

New York City will see its first open-wheels race this month. Image credit: Tag Heuer

 

By Danny Parisi

Swiss watchmaker Tag Heuer is reaffirming its relationship with sporting events as a branding tool by sponsoring the first Formula E race sanctioned in New York.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Diageo creates world’s lightest whisky bottle
  2. Brioni launches anniversary capsule at Bergdorf Goodman
  3. Prada sails into summer in new campaign
  4. YSL Beauty to launch fragrance activation at Macy's Flower Show
  5. American rapper Kendrick Lamar joins Chanel as ambassador
  6. DoDo reintroduces namesake with ‘Nature of Icons’
  7. Vestiaire Collective calls out overconsumption with textile waste campaign
  8. Sabyasachi Jewelry residency lands at Neiman Marcus San Francisco
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. Off the Cuff: Getting to know luxury’s top-tier talent
VIDEOS
More Videos

MORE IN Jewelry
Jaeger-LeCoultre introduces traveling Reverso exhibition
DoDo reintroduces namesake with ‘Nature of Icons’
Sabyasachi Jewelry residency lands at Neiman Marcus San Francisco
First quarter sales up 7pc at Hermès
IWC Schaffhausen explores history of Ingenieur SL in new short film
LVMH faces stagnant Q1 sales



RECENT ARTICLES
Premium beauty powers Q1 performance at L’Oréal Group
Kerzner International joins World Sustainable Hospitality Alliance
Mercedes-Benz revamps flagship Manhattan showroom

Bon Appétit delivers inaugural Art & Design issue
Actress Zendaya stars in latest Louis Vuitton resort campaign
Brioni launches anniversary capsule at Bergdorf Goodman