Mobile
January 18, 2012
By Rachel Lamb
Swiss watchmaker Tag Heuer is using QR codes in an advertisement in Condé Nast’s Vanity Fair magazine that serves as a social and informational hub for users to learn and interact with the brand.
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","iv":"1911e99f52345c22c862a47b48ea5188","s":"2c7ca28de689e720"}
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