Mobile
January 18, 2012
By Rachel Lamb
Swiss watchmaker Tag Heuer is using QR codes in an advertisement in Condé Nast’s Vanity Fair magazine that serves as a social and informational hub for users to learn and interact with the brand.
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","iv":"149337e4bb488848f26dc10c78964e70","s":"1850ec030d3b5bf0"}
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