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Tag Heuer shows endurance outside of athletics with DJ ambassador

July 1, 2015

Tag Heuer brand ambassador David Guetta Tag Heuer brand ambassador David Guetta

 

By Sarah Jones

Swiss watchmaker Tag Heuer is adding a new facet to its "Don’t Crack Under Pressure" campaign by showing how its new ambassador David Guetta handles the stress that comes with his DJ career.

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  1. Manolo Blahnik opens first Shanghai store
  2. Bentley anticipates first electric SUV, arriving in 2026
  3. LVMH partners with Swire Properties towards sustainability in China
  4. Balenciaga, Under Armour release collaborative capsule
  5. 2024: A year of cautious optimism in the luxury market
  6. Actress Anya Taylor-Joy hits Fifth Avenue in Tiffany & Co. holiday campaign
  7. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  8. Leading with pedigree, Range Rover promotes plug-in SUV
  9. Luxury Unfiltered: Are multibrand ecommerce platforms dead?
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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