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Tag Heuer shows endurance outside of athletics with DJ ambassador

July 1, 2015

Tag Heuer brand ambassador David Guetta Tag Heuer brand ambassador David Guetta

 

By Sarah Jones

Swiss watchmaker Tag Heuer is adding a new facet to its "Don’t Crack Under Pressure" campaign by showing how its new ambassador David Guetta handles the stress that comes with his DJ career.

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  1. Bleu de Chanel dives deep with new campaign
  2. Diageo unlocks Fusion Partnership Lab applications
  3. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  4. BCG: Four trends driving the new age of luxury
  5. Cartier pushes collections via snow-themed mail catalog
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Stuart Weitzman names Kim Kardashian as global ambassador
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Bentley spotlights its drivers’ successes in film series
  10. Tiffany keeps it simple to attract interest in New York Times ad
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