Multichannel
September 9, 2014
Tag Heuer's McLaren MP4-C12 watch
By Nancy Buckley
Swiss watchmaker Tag Heuer is revisiting a prior campaign to align the brand with its ambassadors and their achievements in athletics, art and science.
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","iv":"81e93065b28835064b0d4cbd3244fdf7","s":"0e20b8d5c0cd71fd"}
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