Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Events / Causes

Tag Heuer employs young designers to reach new consumer base

December 22, 2010

Tag Heuer held a competition for Parsons students to create watch designs

 

Swiss watchmaker Tag Heuer succeeded in reaching a younger audience by holding a contest where eight teams of product design students constructed three watches interpreting the brand’s classic Monaco chronograph.

To read the entire article, please subscribe or