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Dec. 26, 2024
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Commerce

Tag Heuer casts Chinese actor Liu Haoran in brand ambassador role

January 5, 2024

The performer has a massive presence in his home country. Image credit: Tag Heuer The performer has a massive presence in his home country, sporting nearly 32 million fans on Chinese social media site Weibo. Image credit: Tag Heuer

 

By Luxury Daily News Service

Swiss watchmaker Tag Heuer is naming a new celebrity representative.

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  1. IWC social snow globe stirs up winter memories
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  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Rimowa takes animated approach to holiday ads
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