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March 15, 2025
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Commerce

Tag Heuer casts Chinese actor Liu Haoran in brand ambassador role

January 5, 2024

The performer has a massive presence in his home country. Image credit: Tag Heuer The performer has a massive presence in his home country, sporting nearly 32 million fans on Chinese social media site Weibo. Image credit: Tag Heuer

 

By Luxury Daily News Service

Swiss watchmaker Tag Heuer is naming a new celebrity representative.

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  1. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
  2. The future of successful luxury brand collaborations
  3. Donatella Versace steps away from creative director role at Versace
  4. Audemars Piguet ventures through time for 150th anniversary
  5. BMW of North America renews BNP Paribas Open partnership
  6. The Luxury Collection partners with nonprofit to advance culinary sustainability
  7. Four Seasons partners with Giorgio Armani to launch global tennis tournament series
  8. ‘It's Always Burberry Weather: London in Love’ celebrates city romances
  9. America now home to nearly 40pc of world's wealthy: Knight Frank
  10. Porsche posts 1pc sales decline in 2024
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