Today in luxury marketing:
Jewelry brand Tacori launches online film
Los Angeles-based jewelry brand Tacori Dec. 12 launched its first short film, “Par Chance” directed by Steve Antin and shot by Thomas Nutzl. The three-minute film on tacori.com features the company’s bridal and fashion collections with a nod to its print campaigns shot by Raymond Meier. Timed to showcase both the company’s new Web site and its City Lights collection, the film will also be used for television commercials and future advertising material, per WWD.
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