Brands are embracing tablet marketing because it enables them to engage with influential customers who spend less time on PCs and print media. However, for an effective strategy, brands need to make sure they understand the difference between tablets and smartphones.
{"ct":"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","iv":"204e890f955df2185e8fba7f8fc15aae","s":"9fe6b6104bd584de"}