A new study claims that tablet owners use their devices to browse and buy online more frequently than smartphone holders, giving hope to retailers looking for a mobile lease of life for catalogs.
Twenty-nine percent of tablets users conducted mobile shopping over the Internet versus 22 percent for smartphone owners, posting a 31 percent to 28 percent contrast even for monthly usage. Soon-to-launch iPad-focused ecommerce marketplace Coffee Table commissioned the study that was conducted by the e-tailing group, a Chicago-based market researcher.
“It’s always a question of will they buy via any new mechanisms. Your expectations and the convenience and ability of the device to render particularly catalogs and products should be a powerful selling tool for retailers,” said Lauren Freedman, president of the e-tailing group.
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","iv":"3c84157e5d5a3a286ea4be87560dfd1d","s":"f3e3e86cf5f0bfbb"}