Multichannel
June 28, 2012
By Rachel Lamb
NEW YORK – Marketers need to focus on a single brand vision to complete their customer service cycle, which means an emphasis on cross-channel support and asking customers what they want, according to a speaker at the 2012 Forrester Customer Experience Forum.
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","iv":"8a103136b2a3711adcd62c2e92f91e37","s":"a8c95bd6cdacb028"}
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