Multichannel
June 28, 2012
By Rachel Lamb
NEW YORK – Marketers need to focus on a single brand vision to complete their customer service cycle, which means an emphasis on cross-channel support and asking customers what they want, according to a speaker at the 2012 Forrester Customer Experience Forum.
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","iv":"6a41670eb2b26685092a3dd34578fbd5","s":"70bc7922e4e3c61e"}
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