Multichannel
June 28, 2012
By Rachel Lamb
NEW YORK – Marketers need to focus on a single brand vision to complete their customer service cycle, which means an emphasis on cross-channel support and asking customers what they want, according to a speaker at the 2012 Forrester Customer Experience Forum.
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","iv":"7d0fb3fe8412642c6c16999f0d5db94a","s":"10fbefb9b0c4de41"}
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