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Multichannel

Switching from a brand-centric company to a customer-centric culture

June 28, 2012

 

By Rachel Lamb

NEW YORK – Marketers need to focus on a single brand vision to complete their customer service cycle, which means an emphasis on cross-channel support and asking customers what they want, according to a speaker at the 2012 Forrester Customer Experience Forum.

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  1. Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
  2. ThredUp launches first-ever digital vintage pop-up
  3. Gucci names next artistic director
  4. Tiffany & Co. scales in China with Chengdu flagship opening
  5. De Beers Group to discontinue lab-grown diamond business
  6. Global South climbing centimillionaire ranks: Henley & Partners
  7. Private jets fly higher in COVID-19
  8. One&Only Resorts rolls out private homes rental program
  9. Versace taps Sabrina Carpenter for La Vacanza campaign
  10. Saudi Arabia ascending luxury ranks: The Future Laboratory, Together Group
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