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Internet

Swire boosts social media strategy with blog launch

December 16, 2011

 

By Rachel Lamb

Luxury hotel chain Swire is boosting its social media presence with the launch of its first branded blog, You’d Be Much Better Here.

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  1. Alexandre Arnault named CEO of wines, spirits division at LVMH
  2. Leading with pedigree, Range Rover promotes plug-in SUV
  3. Vestiaire Collective partners with influencers to combat fast fashion
  4. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  7. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  8. Luxury Unfiltered: The real reason luxury brands fail
  9. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  10. Saint Laurent Paris rebranding effort to settle over time
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