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Home furnishings

Swarovski teams with Mastercard on VR shopping app

September 26, 2017

Shoppers can view crystal accessories in virtual reality. Image credit: Mastercard

 

By Danny Parisi

Precision-cut crystal maker Swarovski is working with Mastercard for its latest retail innovation, a virtual reality shopping app for home décor.

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  1. IWC social snow globe stirs up winter memories
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  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
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