- Swarovski Sparking Secrets exhibit
Precision-cut crystal maker Swarovski is enticing public involvement in its Shanghai exhibit with mobile and social touchpoints that interact with local Chinese consumers as well as those around the world.
The brand is using QR codes and Chinese foursquare-esque mobile application Jiepang along with country-specific social media channels to enhance its Sparkling Secrets exhibit through the month of July. Swarovski chose these channels due to past successes in reaching consumers via social media, per the brand.
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FRIdpVUyz0cA6irL7Xw\/HKpa6s3ttawP\/vxqN0C7JJeCgA\/F4Yiy3M5tzSSBSZIJ\/56uQBHoMmPRkPmFhE5vStchne9cq5O9WM3XFHaKU1WncwUqHUQRw9yvE99sHPXYmnAVnMVFGIhVxvonPTBynC\/tec0vYg5W2px2iFyIImPFJto\/2f\/oFSNWHThc7vBjIOrLLoJo64LevyfKxpWNQ+BRFTGviygev\/MwxfRXoG+DsWk8GThTFr61P\/Bbiaa+9BI\/C5X++sWXdxAmcjWoZ7uvHEyW6iedVlRLaKP8X08JvhdYXZuj0ULVguHrLdV31L1rKqvEQm+6Hu7j9HIQ8ulJ95ZbQ9Bml9HcGJ75l0rzV+zHf6du2qHm9B6lTXpGhhVKLJArKtUiNrNfyZ5rc+6syS1ZGi5EZIPye+Nqh97d\/PEjiKTs19+MooD3+zk3SsGqW9OhHuOAcziPMKyBJrh5PMokfSrqOb4W7DPhd9Kz6oYyF8knq4MhXOI+f7r6qGdTFl75pfF3JVtSFWPdsnaH\/4Sj653nkPxOKVvLSDBeefb43vOQqME+eZJUmm0IZh0SQJuU8L5UaC1PCEe1VtL+JMCXPgyEcw8MRosNCsFSy7SqxcpmY2tu7jLsZZAGQZchB\/7AMTC81QclHmChfcQUZFQFNIZ0QjwxZRQIP4x22\/++3ktOf2s3OBpTYdIAGg2tipIBGNt8Vl7hJ9+qC9RHiyDJuHSZahmrb365M46bQsbky8skrVRUnbP4RsEaRuluL35oP8xofh6\/tasSqOECd3Lmu\/ubgYG3d3aum2Q3GILcroFz3TI\/gNxN033yuLDqwYvIOujQqsWtx3DzRwD3FSfRlbVyelBhTqX5okYbq0sJCHoRerV3iWVX2d586dgSSfNgB0Y7RFuOi+W94y488pmg9HhU2+UKneIqMUXVqigpOpERuuh1vQCA7N8R9O3D8hb60ouQBzQlTuum8GRL2wRWF7uWsLfxRx9v2AEeGoUEoFJ1aCBOIXWApSs555X1cdMO+gAvcmJRreHqXjYWNDCCqoCg69tSbosgOqIKG7wdgFjEytVuvhDZsHwX2qsnM6Bih39ZUH30KstKiX7lIjH\/zzWcbAnBiMZbfmSDjwWt9cZuYQcgm905TFzPotjc3Dn8ihUoypJAbqzD2x7tM1xm4Mu31IOoqHrumhcI\/tyITHKgjUKQYn2yUotw0X05hVdMR2AVH+1XmqwmORNOgOyVWlzARl6jXXHZg9CypUYWbnYZSl1nUWK2p36cEhOEEknqyNDPc\/Z25bikRWZmUPxnArLRPjKAchNVu5QQsVNMHp1zdTn1B7XGT5S++98NaivRmLgCiY4K3bvnKWQmRvSUsggVq8sxN7LiTu90SUbzYucBopYUzI19l27YCZAj0UH9Mlohyq22N3PvpzK1Rj0e8rEbKRaycJD5B4kv0KVeD7iIn8iCJdDVkRmu2Jl+xjE0YfVXhi4C4nrAjc6kGFnnU2+yiiMHxBA+hy\/AgDFq9Ic4HSZtbenHhAI0\/dGcfVviHsYXlV7ZWbMESxLob9WORO3\/mkKRfCCSccDX1XIh+tQXNqq9cYJZAy6PzuCucJeoXT2R9TUDBM2yTgOYsN2DNQ04IjIdJ6SaNf0XJRJSRacpAck\/mH5mYEko0btfaS0WwDgkHt\/8lOpmKascXvoZdwycuASZk1Xtu+HDgu8Wx7BemVlyf\/BUGf2bsXF7s\/CPaPGhFEstYyUMAz8wy6LLHDLmCx3WPEnKx8\/KDDQZvOHEmYb6qIF3eAIDTSL1AOij\/XS6237oEOgKQAwkv59WzC9Lw1\/VpzMz5vw+eXMA3sDUkd4cLYgxPXKawT6CL1D1yeoCZHqalvtriwOuaJqr1UhYvqLx\/CoaoRubPUXjex8C55J7XQB6MmGEaib+GNU2J7dZY2IUEkNsr9BxCrcSqjNxVvqhT\/vu2xzwZ5FWOEw53HIzsVLVXdXn8+5bUYLwgjnpklreMih6bYliMsDymkwf+LP6RNlLNtEF6YXr6ybtr9KK4LphpY0DqJzPCXxwLf+oVNd\/SGYmoO9YDYXICpybC1q7xPQk0YydGQIi1MpF9vwY\/Ic0yq7AxWEYgSc2QV3vqeP\/ju5oSrMq6oN08Fls0Wr2NsXw+tK0gzUlFVSbe4a5I3sylCNnAPPg7QhwpqDfkkOuh+jx6zkPjhAQWJC2ktYNrI6K9aZ49gtXkLb2qlLS7Kf9RddG2EnvmAPdqI4igxWgwtKDw7pJEir\/cXAGWdNynzlqJ42HOH6C29YInh93tDpXQrCBbR4bVDGX0HTGXIwO2PHfB1qfrS6DH2Lf5gFLFgC3lSXQv\/CEygzNgm704QiAfDlVwgqdQjT1QK\/zQw3Asue5bFChzt2HjdiokUkQBXGRRe4x+ch3JD8fbVzC1x+N72KuLDoFVnZ0LoIid3hIKqJ5aMOCyKUdW+3zypBaMCosv+kYibPdNghhTOXHW+IyrfGZ+qXr9KyFSaMRetEX90kJHqe0\/M22qINbAPm4YI+qTvVwyRLUyGxGpZTfPiiTnjdVssNRDd7vnCtlMoXN2oZncjpTNm\/cc9qAvGmtyyLAAjcpur\/65pQC\/rbuCUEXHaKHugqcVfu76+g4RteP4uVr\/uoVPE\/P7GGnwNHDejerLXSusCmMRjw93GkkcjY2278muNsQQENSR5py0yPnHM\/2hulo8cxQvd1UpEOG\/Qny+lTBB0P97qxQMR60qYgadaiC3K6uOkmIfbKFeMwcdoJOdTiDSGCV8s8xFwDtPZEcCxGtzrx1wyL11wplrj2zTw96rDoIRVHEFN7KVUlIsIP14fc5kS8jN0gbeuoGwGktUtNSHEoK2dfYfFhRVSkD2PfFzwSu\/UrnEEMQOPa1iEYESnGuSszzle4kc4N2UHn+wj61rg9Z5iVD5oJpiSRh+jn1zglKvTUq27nsI6FJPigJaFJgW90iTk0bDRMZrxm9fLARpsj1wVOe43oz\/LKrevJ76H4QkSQD+XS9kEZHavkWvIpUs1ElsO8J7decsGE\/4\/Y8DIBjK4IfRkK8NK7P0oMsAZpYBShylyG+hq+2No9RNGbTei9BK2U8Ar6gm88mj\/yxAl7nA3lJ2lBEGEBpNmKu+rF8S7h2LvoKXRRAYu4IQdD1OPZVYuvCdZ8U\/4OT6xHzAMhhQGvWrxpDkXHOBtLdsLsy3UBsprhfLH3lTAJC1ZEO1TuXHbG7UQ6k\/1uHt2cqecv5lYCrLzs\/K7f6p4iV05nL\/mDobnhRqeUOOR+fdkiW6YdkT6yfk4qKRqllnXfbhnpemI14BXPEg\/y6wW2F6zfKT5CHfxZ++VSCazQ4c6VAJHNSN+sSfY+h3ODnN08EbiQN\/YPTTEXqwFSXT9oj1y\/plklDM088+lMDFhmSc9T15PSF9a+FwOqGxT76ma0d+3hnVHPy+Zwp3fYhFpgn3EJNbLMwzR2tfVQeyi6ww+gh+Iv7EJv+aIqEdH2B4dhYPv8Zct+2SS\/9wiJQ51fuumfG0ax+KO6NRhJ3iP4TiYapLQyvw7TpiymKOYiaH9SZCsnqrXZsG2S+vp76QuIaVAKE5OyoB8lnBuLsXPYHmx6wwy29E782vU\/yfiywFOfDIP6nFE528G6SHUaj6dSmh7i\/Sd3M7739OFpylVwiiguaAZBavaV2MC2lJ0XOiCiuzr\/T4EgKiJyGysow4GbyhKkGaNnRPpJFDTkGEcSvR6UBOKOpCCkgDLtFM96ylyjcKKJC5C3LISJM9l6F69bDQmkoBtuUi4RR8hs9RLKpHUMUU\/57Y\/Yt5Dd42Min38a2nMsRSKbX3YeX6OWngeIWneZ0VD8840idbQaT1gMiGlzqmyXqyDa6tsFeDlSUMepVkqoA1Nd6SMnl9sIeprIqQAN7vHwYM4UV0fEoq1jwoiaieKauuBNqODeZsVEJ9JgHW2sQulB2ViuFzCSbtlq0\/eJa+3iXSK8QFSBbWSxBj9zD96btcoKGp7Jeqj7uLVvdSsjsdqESOta2NGvf637F83vVySF7ETtT+H1ssoQPhPICeQq\/ddRbeOGlWfGWfnl7QjGLNSvD8JT8++lmJugeTuretqsc9iST1l3DsTkrXJ+QLVFYfVhBCDmOpx+txB3q8RnOWwVxF4Ktx8pviBA+ZYPKznz3Ia9e4TJvhSsAyEMT5vsnxQfwVh4fBV4xpFIofmOPpwGSGm695WOYfo1W+D6aVGlFDLCFT27Wj742\/fTs8mZv1dnxg2eU3kxZ+VQmUOK02ejfuefoDMa+WApLS05yxUEijpoKFdGgxGoMNqkBh8SlnUI4ZIowyAhUs7a\/pHpMsca2T\/A1Xn13OT+s3KZ3uHU4yDzNWU\/7yKiZSr0S1S5489ws\/\/r72FUi4dt3ES4rwhI8O5hox1sCcykJOTIwrrNkWtthwidCJlabk9nGf9HBioElA0akh6\/CpymwaCzsVwhhX2M7KHFiG8H4geGLl+D56vALimsqbqYw3N7Z60YbEtX3BCqtrJ6HQWpIJ85NudU2uph2qEmRn1\/FUxnSxx+i3jwCcS3HAtV\/FISiTYJNziZbRFrJq4TT1wJzy6WJLicUWepmSub0wSk1QsudKzBA2jT03J4c4ETMT+J991BSYUn3158G8GNY7etPWNipOSM8X58W+4k78MLqRtcv67xAt+qnhGEh83a7f8G+X5kws7ud9xvRX6+N4hGTw2mt7wNuc0lJk7uT1OI8nVwDH3TiD4bxinMCBQP94PQK55WunGYRM8lxRvRnwtaZnckQrbgyo92zOM9psNy8Yw1kutmpIxKbMn2u18W3ANEQbRcvoa\/XkmMQBLxc2KrxaWbFeCE2NNCczk+PsrrgFbNcHECD3tTj5k9tZDiMjT9JiLJ1yyTx4VQWuF0KOioYFH2Qe2xdsdhQ12V4YqXYCdStuX6V+vpYypQug6765kk6FEwKNivQwJ2vAX1WfDouexIBqo4OByPCo+wKZVocvMfogZAwDZ2aWT3spX7xeN2j9Mui0fOFArfPrIvF2XZBr7DZWRYnJ7jbVNNRfnsIYdgKQVWdX+zY7\/IPIta1x2fO4kOtcv2i7ATF6f8YJEQ9arM9ws6sY0ce24HMn+DI2D9xzZQdFw57R3sFXEYoNdJ2g6bGWLWEkzG6Bvc700lTXDI5dDawQojToAI1f7JUlgLgvBJaaizNqsW58\/3xohh5147yP5ja3iXu8wGopRrQZK+I4RCfldF+9+UMsPgLgFOkO1s9kMcBSFNj1ey5WKstQcC6R59Gg+DfNplsHQCN63Sc9OUs\/6J+21cy4XebYKv5CyadttbrGXw3K7iWCysUaOPDXFpsbbhs3opAhtjtY1+jfQAWNiysDWhTjvq69ghhXkt1mYcaoorOAAXt1VzZUQBOWxcYPOVHPPjey9tHtPMCfGIX1sUwswVfiEiE30kfzzvePYJ05zkg3SMOsXHOXIraxXdht00Up9i87qOYzMRSqxeoCu4LcC+\/cdxv+eqn928D2Cr+gWcOY1GQJnAdVe\/2ihF\/I6c5mN0+DYvTyR1SmLl4WAWdliI8\/5AL2xqYswz86iNs+AxVXz0RKwJTMT3Xj4LpGtTFvVBjAAUGNOjAgX9Nv6yCCp8itoPzbv3deHWt7lZasXDUdsWYixpkiKpKZgLL\/OPnE0knEcUm+P9XnUTFym9P\/0Kjd27HHVXrj3uf+8KxHjOvyhIfcqx+lRGnm0b3mNd3cKCnkB9zeEJdFmjrS7Dkrrt2QiaVxtDQ6z3avYKs6CJdWckL4sB\/xr\/Fzy+y03WqyLhQR1yxhJ\/R0UGh8dEGvcuDx0plw++d\/DbU8QVzg+qNpyJlhoN1sq2ret7Au7Nn50tQt3RD1zQvb4Zm7MXFYrLY9jZ+6f0wsoD4idv38r6YPq1K9ym2yx92GDOqYP8j\/v8Z2qgsH+PkaiKawc0O\/VslMr6Q357d8aN\/MFcaFZg3j7HV3K9fLoMdSIglqX3tw5TqE8LaG1F2G1hUKdYvUbuyWkLzbTp\/9XC15MQWnZCaW\/OntD4ycnT3uZduq7N3jBcbfk4mu9DyjuMMt2L+G2pxFC+Il\/PpfeEigGFf8kV0DXqo9HIkcGJ4pU+lHJuwEAZul\/P8UewFxyKSrV1ditKX8LlpsZimf\/\/ETCp\/7mfQt2lduXmv7N8TgQ\/n\/lCkIxqtI2J8DvYYG8SiJyQaYi7eyHpDghWatJI+Yu9P8kHTjzpaZUPaalgTTqdvT9DrGJi7yUAt9sObwhPpyVL4hOGXOoZzAsYT4ofVRsmJC9vMmn+8zzZtGQHfTkebFAPNnyzolpTsToC8VnDHbi91gmtt8h9U2E2dHSua\/uN3W0Y4r1Vq8m7tb5BCm+wFn+wbICqpe37kvuvWw0VEsf0vomd5DvuXmi7bU\/7MtWjQt7z4ObyUZqufUkqKxtOFFwcGuFzOZbcu9+CRitgQRH5nxq+4YBZiPT+50HEh9OO8+TKVEGg4GD8FmCJo8HCXAHj6s4VDF3CeUOF9Di8YPml\/20PzypD+r0SGJv\/zPUehdH\/797fVkn\/rY4g8iTOp5ALt0+TvQSkN3Gjaq6OtJWi6v9FACt3daFvc8srW1h\/0PldiR2SkFBCWzQQ9RG0WCyBeH2SNamNHQc+sH0m1dpRThAQnsbBMBhyPnwBgOFvHmVTJqrdh9SHWH1TUn0X2awoX8Q06B+IvNgW0qR2E4o2z\/Hg+weTHSG314s6Uss\/rlYLAiBlUtQHrjfVxugllyvwE90FLFD1k9bBPOCY6StngYzdqvAgCT9gL6cajszPodsRq7y5Me8P\/7RsHFpj+nQls3kligSnt5fFDbTAYIIHc\/9OoURdmcQbf4Kj5ZBypbsYpJZ9VWjSp\/3AKv0mgjY1+1karu7Ovcj9yia5zogxosolu\/aTWxDDUwUp1qV4sI6pOxx9\/yOOR4i\/EcGpNbzfHIOYvb6acwYjmrJF8e5CwFYb9hdvCalKZXx3aJry6iqckanvKmPpydiqEp5C9asomNDi+Gt0TBrHONq5\/xlpYnevf+pSLk8tPxxKKh5Z9vddlicITYuImd3S7uksBW1QY9rTt8WnIZlkRNbyeAI76SCN6vX+YIiMktC0Khrxf82","iv":"230a8c0fd7e6a2a7c8f7989b4f5d0d7d","s":"aff3c6989bb4fb53"}