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Mobile

Swarovski spans mobile, in-store for Fashion’s Night Out style competition

August 23, 2012

 

By Tricia Carr

Precision-cut crystal maker Swarovski is tapping consumers’ competitive spirit in its Fashion’s Night Out campaign by hosting a street-style contest via the Instagram mobile application to be judged the night of the event.

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  1. Diane von Furstenberg named Icon in The Time 100
  2. Rosewood Hotels evolves ESG approach with new initiative
  3. Blancpain opens new US flagship
  4. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  5. Versace recruits American actor Channing Tatum for Eros campaign
  6. Luxury Unfiltered: The real reason luxury brands fail
  7. Louis Vuitton announces debut beauty line
  8. Aman welcomes warmer weather with ecotourism boost
  9. Fairmont Hotels & Resorts, Make-A-Wish introduce ‘Bake-A-Wish’
  10. Off the Cuff: A Q&A with Charles & Co.'s Vicky Charles
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