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Nov. 16, 2024
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Internet

Swarovski positions sunglasses in user-created video, contest

May 17, 2012

 

By Tricia Carr

Swarovski is asking Facebook fans to make videos of themselves dancing in virtual Swarovski sunglasses via an application on its Timeline for the chance to win eyewear from the brand's new collection.

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  1. Neiman Marcus honors Leonard A. Lauder in New York City
  2. Capri Holdings, Tapestry abandon plan to merge
  3. Burberry overhauls strategy amid rocky interim results
  4. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  5. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  6. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  7. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
  8. In Geneva, Christie’s records new high with Aga Khan emerald
  9. Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
  10. Viceroy Hotels debuts narrative-driven brand identity
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