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Mobile

Swarovski picks all-encompassing mobile campaign for spring/summer collection

February 7, 2013

 

By Tricia Carr

Precision-crystal maker Swarovski is linking its in-store, digital and mobile properties through a campaign for its spring/summer Tropical Paradise collection that includes a new mobile application and microsite.

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  1. Kering names inaugural sustainable jewelry design award finalists
  2. Giambattista Valli pop-up goes live at Nordstrom
  3. Lexus signs on as first official automotive partner of Premier Lacrosse League
  4. Chopard honors horological excellence during Cannes Film Festival
  5. Cunard presents ‘Sea of Glamour’ anniversary exhibition
  6. Are those ‘original’ products on TikTok legit? Here’s what you need to know
  7. Kering Eyewear, Google announce AI-powered smart glasses partnership
  8. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  9. Sponsored by Max Mara, 2025 Whitney Gala raises more than $6M
  10. Shangri-La launches ultra-luxury hotel brand
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