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Nov. 23, 2024
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Jewelry

Swarovski opts for omnichannel strategy for holiday pop-ups

December 18, 2017

Swarovski's #BrillianceForAll campaign. Image courtesy of Swarovski

 

By Sarah Jones

Precision-cut crystal maker Swarovski is engaging shoppers this holiday season through environments that blend physical and digital experiences.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Roche Bobois furnishes boutique resort in Turks and Caicos
  3. ‘Copy Nothing’ campaign defines next era at Jaguar
  4. Leading with pedigree, Range Rover promotes plug-in SUV
  5. Audemars Piguet unveils collaboration with artist Kaws
  6. Ambassador-led storytelling carries holiday campaign from Boucheron
  7. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  8. Women now represent 13pc of global billionaire class: Altrata
  9. 2024: The challenge for luxury amid global and regulatory changes
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