Multichannel
January 22, 2013
By Tricia Carr
Precision-cut crystal maker Swarovski is crossing its digital and in-store marketing efforts through a year-long campaign that centers on travel and aims to build relationships with customers and reward loyalty.
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","iv":"e92bc45b2e031eab645730490c7924ab","s":"bb8a4e80b2cd5494"}
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