Multichannel
January 22, 2013
By Tricia Carr
Precision-cut crystal maker Swarovski is crossing its digital and in-store marketing efforts through a year-long campaign that centers on travel and aims to build relationships with customers and reward loyalty.
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","iv":"f38874107179a7a05935632af76c2d4e","s":"c22aa4cad890407c"}
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