Precision-cut crystal glass-maker Swarovski has successfully built a social media empire of fans to communicate with on Facebook, which is an effective way to build brand loyalty and ultimately drive sales.
Luxury marketers can learn from Swarovski, which leverages social media platforms as a place for socialization, building brand loyalty and as a successful outlet to drive repeat sales from loyal customers.
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","iv":"51f1cd0d520447f1d1be773d31bca13c","s":"fddf801380927623"}