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Swarovski exec: Accessible branding via social, digital, mobile does not cause dilution

January 17, 2013

 

By Tricia Carr

NEW YORK – A Swarovski executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that coming off as an accessible luxury brand by being present on multiple digital channels will not dilute a brand’s prestige in today’s connected marketplace.

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  1. Bella Hadid shines as face of L’Heure du Diamant collection from Chopard
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  3. Positive Luxury Awards 2025 recipients announced
  4. Designer Phoebe Philo to guest edit next HTSI issue from Financial Times
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  6. Follow @LuxuryDaily for the latest in luxury news
  7. Aston Martin to slow US deliveries due to new tariffs
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  9. Johnnie Walker, fashion designer Olivier Rousteing co-create couture blends
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