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Multichannel

Swarovski enlists supermodel Miranda Kerr for 25-country, multichannel campaign

October 7, 2013

 

By Joe McCarthy

Precision-cut crystal maker Swarovski is initiating a 25-country, multichannel campaign featuring supermodel Miranda Kerr and original music by singer, song-writer and producer Pharrell Williams that aims to spread awareness and enliven the brand's image.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  5. Mood of global millionaires in the pandemic-era
  6. Desirability, operational efficiency key to luxury brand growth: Accenture
  7. The RealReal opens retail location in Houston
  8. Preloved items from Hermès hold highest resale value: The RealReal
  9. Luxury Unfiltered: When brands fall spectacularly short on client service
  10. MGallery Collection wins Grand Prize for luxury tourism
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