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Multichannel

Swarovski aims at top markets with fall/winter campaign

August 6, 2012

 

By Tricia Carr

Precision-cut crystal maker Swarovski is giving its customers in the top international markets access to customized city guides and the chance to unlock exclusive digital experiences in a campaign to push its fall/winter 2012 collection.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. The RealReal opens retail location in Houston
  8. Luxury Unfiltered: When brands fall spectacularly short on client service
  9. Desirability, operational efficiency key to luxury brand growth: Accenture
  10. Preloved items from Hermès hold highest resale value: The RealReal
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