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Dec. 23, 2024
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Multichannel

Swarovski accelerates brand awareness through multichannel augmented reality installation

December 2, 2011

 

By Rachel Lamb

Precision-cut crystal manufacturer Swarovski Elements is taking advantage of the busy Rodeo Drive traffic in Los Angeles with its Let It Sparkle campaign that combines in-store, out of home and mobile marketing.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Tiffany & Co. acquires historic Titanic timepiece at auction
  5. Rolex partners with Melbourne’s National Gallery of Victoria
  6. Porsche Design boosts in-store traffic with Linkin Park collaboration
  7. Wearables, AI at forefront of 2025’s digital trends: IMG
  8. Bleu de Chanel dives deep with new campaign
  9. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  10. Rebag reveals influence of celebrity style on secondhand market in 2024
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