Marketing
December 12, 2018
Wellness is one of the top trends across categories today. Image courtesy of Mandarin Oriental Hotel Group
By Sarah Jones
Consumers’ shared desire to incorporate healthfulness and eco-friendliness into their lives is evidenced in the topics they talk about on social media, with subjects such as clean beauty and freeganism rising in popularity this past year.
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","iv":"066ce5b5bef9fdfe63efdc2178b481a9","s":"6dd3dfa302609e9e"}
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