Marketing
December 12, 2018
Wellness is one of the top trends across categories today. Image courtesy of Mandarin Oriental Hotel Group
By Sarah Jones
Consumers’ shared desire to incorporate healthfulness and eco-friendliness into their lives is evidenced in the topics they talk about on social media, with subjects such as clean beauty and freeganism rising in popularity this past year.
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","iv":"e1b389a2756013382df160d97b1a7aa5","s":"e18e0261208b1976"}
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