Marketing
December 12, 2018
Wellness is one of the top trends across categories today. Image courtesy of Mandarin Oriental Hotel Group
By Sarah Jones
Consumers’ shared desire to incorporate healthfulness and eco-friendliness into their lives is evidenced in the topics they talk about on social media, with subjects such as clean beauty and freeganism rising in popularity this past year.
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","iv":"ebf2d4ccd507395089285ba1d073c8ed","s":"8384ca6758ffe90c"}
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