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Research

44pc of consumers do not trust product sustainability claims

July 20, 2020

Capgemini's latest research explore the impact of sustainability on consumption. Image credit: Capgemini Capgemini's latest research explore the impact of sustainability on consumption. Image credit: Capgemini

 

COVID-19 has increased consumer awareness and commitment to buying sustainably even more than before, adding urgency to an issue that is accelerating with the ongoing public health crisis worldwide.

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