Marketing
November 1, 2021
Packaging is one way brands can illustrate their sustainability commitments. Image credit: Gucci
By Sarah Ramirez
Brands and retailers can create a competitive advantage through sustainability as consumers becoming increasingly environmentally conscious.
{"ct":"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","iv":"cdc89679b1c8ade99d3956d3c3293b16","s":"1bf51582a045a072"}
Share your thoughts. Click here