Marketing
May 6, 2021
Most adults view a sustainable lifestyle as being better for the environment. Image courtesy of Selfridges
By Nora Howe
While sustainability alone does not determine consumer purchasing behavior, it is drastically accelerating in importance.
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","iv":"12a5dc4035a61d05bec93349ca3a956b","s":"220717f2954fbdbf"}
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