Marketing
May 6, 2021
Most adults view a sustainable lifestyle as being better for the environment. Image courtesy of Selfridges
By Nora Howe
While sustainability alone does not determine consumer purchasing behavior, it is drastically accelerating in importance.
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","iv":"00209df629f93b4cc1c65baf5d4c4b05","s":"142fc2abda7774e3"}
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