Marketing
May 6, 2021
Most adults view a sustainable lifestyle as being better for the environment. Image courtesy of Selfridges
By Nora Howe
While sustainability alone does not determine consumer purchasing behavior, it is drastically accelerating in importance.
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","iv":"1e2ec61aa969a79b773eb19895210bc2","s":"25e5597f08e15f0e"}
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