Marketing
May 6, 2021
Most adults view a sustainable lifestyle as being better for the environment. Image courtesy of Selfridges
By Nora Howe
While sustainability alone does not determine consumer purchasing behavior, it is drastically accelerating in importance.
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","iv":"d76eab338e6e41a5d9fa9b65b8cb6c00","s":"7dfb32660339a007"}
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