Research
January 12, 2023
Ogilvy’s Social Media Trends 2023 has landed, chock-full of social commerce insights for luxury marketers. Image credit: Ogilvy
By Amirah Keaton
Luxury brands are continuing to struggle with social commerce as competition for consumer attention intensifies, according to a new report.
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","iv":"7e1d2033a5e3c338182bae6899014ae3","s":"d1e296057d88d2b9"}
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