Retail
December 28, 2021
Sales associates can make or break the retail experience. Image credit: Neiman Marcus
By Nora Howe
Retail associates should mean more to a customer’s journey than just overseeing a point of sale and many retailers may be missing crucial branding opportunities with sales staff this holiday season, according to market researcher Ipsos.
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","iv":"b69e609dad175506af69858d8948d321","s":"2c0ee936f27ffb8d"}
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