Research
August 28, 2012
By Rachel Lamb
A new report from Forrester Research details the emergence of three new customer groups including the super buyer – shoppers who may be the most useful to marketers since they have high income and are likely to impulse shop.
{"ct":"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","iv":"11da4d8380de342312b401dd68d8d4a8","s":"5f287954c60b0341"}
Share your thoughts. Click here