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Dec. 30, 2024
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Marketing

Successful celebrity-fronted campaigns contingent on brands’ social prowess

July 8, 2016

Rihanna has designed sunglasses for Dior Rihanna has designed sunglasses for Dior

 

By Jen King

Although the definition of what constitutes a celebrity has evolved with the advancement of social media, a new report by Celebrity Intelligence finds that 40 percent of agency respondents feel that celebrity-driven marketing strategies remain very effective.

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  1. The art of subtlety: ‘Solving’ the luxury market’s slump
  2. Veuve Clicquot talks Champagne etiquette in digital content
  3. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  4. Follow @LuxuryDaily for the latest in luxury news
  5. Luxury automakers topple fashion brands in search
  6. Cipriani Residences Miami launches home decor collection
  7. EssilorLuxottica, Prada Group renew licensing deal
  8. The RealReal opens retail location in Houston
  9. BMW sets record with funds raised for education at playoff event
  10. Montblanc cuts ribbon on concept flagship boutique in Chengdu
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