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Marketing

Successful celebrity-fronted campaigns contingent on brands’ social prowess

July 8, 2016

Rihanna has designed sunglasses for Dior Rihanna has designed sunglasses for Dior

 

Although the definition of what constitutes a celebrity has evolved with the advancement of social media, a new report by Celebrity Intelligence finds that 40 percent of agency respondents feel that celebrity-driven marketing strategies remain very effective.

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