- Sub-Zero refrigerator
Home appliance brand Sub-Zero and Wolf is looking to interact with luxury consumers via a free online quiz that tests food preservation knowledge as a vehicle to market the brand’s high-end refrigerators.
The “What’s Your Freshness IQ?” quiz tests consumers on their knowledge of basic food storage and preservation techniques. Sub-Zero opened the challenge to the public this week and is promoting the quiz via traditional and digital channels and eventually its showrooms.
{"ct":"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","iv":"ba2783453e396ccf3527f53375b8411d","s":"57c6c79908c66673"}
Share your thoughts. Click here