
- Sub-Zero refrigerator
Home appliance brand Sub-Zero and Wolf is looking to interact with luxury consumers via a free online quiz that tests food preservation knowledge as a vehicle to market the brand’s high-end refrigerators.
The “What’s Your Freshness IQ?” quiz tests consumers on their knowledge of basic food storage and preservation techniques. Sub-Zero opened the challenge to the public this week and is promoting the quiz via traditional and digital channels and eventually its showrooms.
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winApIBpYK6hxrXvzGKG3qLSiHyeFxtIwl4EHbsuumOVXtX4yfH9uGHDKYOVgk65BMqqBb5CKd+uNoMhCB5YSU\/pdqXHELjgzQxhi2X4oz+caN\/UJm+mhfhgQ1Vs+JqKcB1UBfqvkZ28XUIFCpfK4wUIJx2ggUwC2X7oBT552Wk6fshuB8gYvnXlC4QyVYrbG3wX923ZWAYgBiHXODfNoD6ZgLpAGxP00al1k6S3oiPGHiw1uFb8cBhQDZDMoNb1RL8UWbKG5WxsY8It48V\/jTdPcXxdhZ9pXb8p5AVSVIRXi2Nrlq5yoHIh+KOIKu4\/qlkC\/l\/YR4dNHkY911tncNB3gTSrcVNDpqeRuNoNnEn6XmhW1TmryujleB9OSbelP3zMgU+AxUv5tVYX4iwre3dtW9M6FtEN3ctoZbTe\/v9PsdFd114gKCs\/2xbPizvouBjhwF13eSS\/LpRb\/GByPoCBQDfW0AZrxdShB1YS4OhFhxPuThmXNfGaGNpnUnaO7Y3BabrBlNd2lZhE2hX3EIroQ7moMTmMSm6vnOs\/V5i4wv5PxeC9ErK+96jdszT8BgTjjzpRFxTiusTwKCq+jOMbexRFwF\/O4IjjLhfalswuHmZucka3ZpqT3\/yn4dKKkaGNxU3LAyKHkkbZ1lNh63gClz4WNuFCCyxMcYq+nWjmAV75LAg1Q9gouHBQaGG4NAJf4otIiRwMlFmAAVOEK3VP+r+uM0cPhJvby0+PeDYqSQEv19woUvZUrwPc8FFu9cHqAeBe0xsGhQQOYQ5FW86hhUZ9deOtCcl377kMtL+lOG7ljpk+GkQ3dqn37lJ2sIy1llY6G0IxqHI\/X41uk5diDFqqx0Evf3DDdLR1m5s5dyyedYCLByT1DEx+kxzeu4U28ctSYzC17JxkTVjWURPIS2pkocjd0eow7g0RLlfJnTveV4Sx0opVS1cNDN2t15jDOjuCpzlyUOv0eTD9I\/F4stzJ5FaLySCCZSPP84yRSJ+ToKk4wwkOQOCZeD+xjTUaNVbZbIzx2kGapp4QnykqLElOxHeMxwZ0dYDxHrzWRQnphapRdQCKeasGGk\/a4oXB\/0ot9gApXqEmrQyLDpEHAYRj4PVLsHQKwuZIdYwTlWweLKg+AzAYgVKBcPeFp4mUO7qu+LnkROA6o5vRpWq\/SykOyQDvx0o3F+mosie782hU2zCe7AkP7w3l9DX9VCXsZz9GmMkEhi1QOKSA7hJnDLCnJ0qYtRgDBRHPeApbFb127uj2GjGbQMz7udF74hKQVLRXB25DUmMK1ULwnfrolvFyckYA1IMmfiaZMJ\/XToDQVj8QwoJWsp1lVcPm+CKZSlGYA8W+u9QJ\/kVXmWM9zddrKusIsmTeObagvlbtxLm4RDX1Kie9LizqG0Zz9hEyjS4oZ4Hj7obP0f57CYaTf6ZEJzzKPAT3+Vvv0xo8CnQqrNYgUTIbgiSwFinE7\/saMlI1iLY4Z4YPegnB1EMbGJl4nyVwLU9l4zN+tlhjjHcE4viFZqw\/\/g9a6RPzzai\/CYu7O2xo5liqQz\/nfkpJtwZeQbghDhZ7Xw2jlqJpH711vL8tkVwLNjxLOuetj9nRmUTQNT+EEQLWn+c5k16pP4OdtJsuNb7YASuTHoJzLPl0Kf30FydUkcpwfspmoTD3DE5H7pWaezzXIpB\/+wCkEAPSSPz\/0cM6aEg033rhdszy87DN001vXHjrhL7pq4u0klw54roM\/X3Oqj7BeQhwmnbDIB2fO71IDkrD842i1nQcOBwzi0vP5b6xJwb4HTa1XcDCzAPEgY+8PvN7SCQ6oU1NDnAkO6sTsDKrFtnAkPJ+9tFWTTADG22RrfdqvolcdzjtPu7Mmm2U6fphdJttqAI\/hGnEStrzRLYNXp+nff2ojnzosAGdfoPUC8+P9vW7CCAuZm+5rp0FR6pc1mT+tRS+ex\/iZPkb7Y4M7hfBl622FfKZEn7pwArSzBsX0LFXKKe3HKx+31DXH07Nygfm\/TVqsem+BRRq0WDDAdwScNib\/20VUTTHN6mJdoBhIpvfp9QKItbBtZEwzAiP4YweqlkQeGNO0YD+kFwk9792BM2+vOgl2wppnAh4YcsQ45xTwqrcZBlX4+VuVlMz+U3PhNW+1MetJs8y+9zCqxQdiaMTUzLgM0MdXZzj98ku7kNaSK7PWZdzUWIPXjEjBDSluz4wjVUMJmO+lc0bil4EFFj7w7Tpa0Svr4P6LJnLRLPC3T+Wkvibh7niPO8iavU8tVq\/JOtNm72dKWhHLzxDlEO2AXzfP+cOLLaGa81x6DXP9dgM5GGMpzgm0yUKdExe0mVHfjL2Ddmz8RoheVgEwJe5mZ3n\/E6p0LnkK55PxcqM+VBhJQwZ0kpb8xRQQC6oEHopPBENtU8cWHwFy5CjgRUFstZILApPgZepfP\/yelgKyFsfpKpU7BIM9wZFgg7c5hbO\/Ag2DazC4nxUSpG+asZNed+vDGCBvnf5ez2kiwWT5J5SpxT42qInB2cziA5bUaYG3A9sqmqByx03K+gr\/InN7Po3PH62ge6+rdj\/Jk\/xd+e45iCas3Oq822ztnbd+r8EcVOkLqqirocEmyh5xh9uyRIZZKHPIAliv6ak9NeIYQfNoKrbagynmvJvt+6tbXb9H3wgE3gaiORIGjEHmW3QnoEmxezpSvVrVdYd1IoZzXL+Wr7CjM1LbBFYBQyxHxf8QWxwjSBmQVR4k1Rrjz0vgnKTTOGFruvEJzQw7XeO\/xWEE37HbwBwrGkwP9F15HXAT4dLtGTEikD+LqLLMqB3ZHOj7JYfn82eAYbm4CsjwdB5OFWQf40QvoENa74tBUybu6OHEcrGUNNuYHeutN7FGepmWZOIuBdlbJJBRHGCEtqXYw\/746N2C28GiTKKuPimMW8upXS9r4JNzjjlRGMY9kfG1ylwZ+yHZciR0ZPrEaR4ywsH42\/dfiHUYSfepEyb0iHx3p5UKTpW+B\/ijU3KmnturVwv3Y6FFFoVDL3JigURkpFFdr0nHmkddXql3QyJeCkWrkd1FOtzpY5H6N9yhBeih\/FFgmpGWKRPegYDLHFuCY6frggIEeXcoIdF4LOR8ssyS9iPFMiboDP6wpQ1DNsqeVaXHn+p9FKL9dRiFqf+cdhbQNFOG02\/hDW+OcEdpOm8jUW7+WnI+3nT8Sdtn9DktDyigiytUvaN5m12fLumuBpRaalUGERBtTRbCkg7gy6RI36CV6vsH0zC9MfVqFVF54W9L9\/YHsKkwhGpdauIMeXcgiLxNKyBMGqTV83ccbgKtFNRLHCWdy8V\/1oX510xWSAPTbNL5J1KFGG+uTizlwgeK9r0Ogaldljeh9ZloXPYhJ3T+OWLzsOMdDowbEHCN2RlYP0jR+w3wr5cQhaui99+V8De3VvCHVp5GRE\/FCQ9owz1aCzPImAmMH9xO9JCatdLFazHcfMY480m2z3w\/JinKGNGjQes7jqCiYjHI0MCzfz9jzap09mqjhHLnpFUbtKkpyPb2gn\/WOVN5gtUr5Lq+h1uPATpQHRFacuHmp+juyg+C9GvfylPv6yxvulZRDZRijOCEr+t30h9EpkE+KJE27q1UxTA+j6serrYTODZCS1vEiOUE4+wN+p\/BDkz5Q7ZGXDUTwcmsTm30P28JsifRd\/tRDqvNuiFilyiKpf2P1wm9SROpPweipIKFBjgYiqjcQYRm8FTKVKXuhvVDejFydDfls\/XYqXH7D9tK358BV3+PUl3nAOY\/ND9G0iRb9skV8Saze+4y3F7Pqe6pMUo7osX10QsXVJ6tHbZsqpULuFJu+buwOflu0lx3CDwb5mLutg47OQkLllApK2L8FlBkS6ZS60+pv9zVb9\/KsydYYp5xxM5t4Eesew3mO1+uyM36b+6v4\/EisfiAQSddAlKpSlus0q9K0kRXiYCedz7cK0f5A0xmUzS\/vysKcZld68BzbNhOmveODmwuY+1S0i1d9ebI28fUYDtoH+36cbVXITS1ITv88bAoNuvVZr51VBg7fcxCij0YF7SCnugTue85yuhYrf6um5tcDJpVna5POTsMaXJkLISFw+9z1CwkzU\/sTdCjrZ6D7i7bWdIGEfHOPlkU\/KGHvSG59pljV4t1ngY4PygDJTpZzLW9mxMlJU7+BgT\/QEoLVEmqIhplPEx9ebDZYz7CcdQow8Y432rhLlqVpOsekcIqxdutCg9ajUhTlYbzlaQ\/WiAOE\/5aY9wIQrUJI3o8js3gyxNYsrrstYYDidEMKhKM+rzzPPsmI8JzHjV1iE9tPmY5f9gyA99uwTHvh2f2vVO+z\/Thh8Ej+aeHt7qfBFoDPrtbbjfQi2oYmszloyU1ZrqsnEOkAT7INjadwEhrlR4dEVZR7C+CO3EmPAz0KtMPI2b6eNDN310Ok\/u0XeSeTVp1WmK4k4Y7RlXzc28jjsBRtwwTlwO8UJ8c8n7GbGbsbZGlzo+KoQ\/7i4uGYBd9zcmuZ2HTE\/Iu5dv7B\/SeGQA41g\/P8hpde+MHVoMn2xTC+vy+XHOyvTqsN5BZXs7TLyOtvKV9m1htowyBMIHrTwv3TdfYVFM3+MT+Tdgf+T4eWmXTnssFDQuyPYjG7RETTsWuU6e6CGE0XQCADxOCB4lUFMGTgcaq5SnQzH\/Ru4i4uQqvcEbWFA9edgAxQeCrJ175dVuG+5ht1JWXViP39eXKSzaItmTFPOajsGM4eBbj2B86ybRnp9TxkG9QXgPT3xYSunTJMyyjPEMDZqvbOLlVQvU4YxKT7js24+6HuGTpJzn9znZM9eWZ\/xzGRF0Mwbp\/TaTVbJB5SFgITXUXozbDPFRJjgoVQuWkt1uWIotx7xiCtOK4LChfkWuvJsdy5BtCZUp73Pp+QynJtLR1rxJ2iK2qTycHaqUyY1ai8rk2sg==","iv":"e27abd1f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