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July 10, 2025
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Marketing

Su Yiming is the rebel that luxury needs

February 17, 2022

Thanks to his standout performance at the Olympics and his cool-kid attitude, Chinese snowboarder Su Yiming is set up for future luxury sponsorships. Image credit: Su Yiming's Weibo Thanks to his standout performance at the Olympics and his cool-kid attitude, Chinese snowboarder Su Yiming is set up for future luxury sponsorships. Image credit: Su Yiming's Weibo

 

By Adina-Laura Achim

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  1. Immersive technologies reshaping how heritage labels design, sell: The Future Laboratory, Together Group
  2. Beverly Hills, Paramount Pictures celebrate 30th anniversary of ‘Clueless’
  3. Moynat opens second Paris boutique
  4. Patrón’s latest campaign challenges spirits industry disclosure norms
  5. Dunhill, Royal Philharmonic Orchestra announce partnership
  6. Virtus bag takes focus in fall/winter 2025 ads from Versace
  7. Luxury Unfiltered: When was the last time you truly surprised your client?
  8. Bentley opens new design studio
  9. Equinox Hotels opens Sleep Lab bookings
  10. Barcelona hosts 18th Puig Vela Clàssica Regatta
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