Education
December 9, 2019
One of the groups focused on Chanel's beauty boutiques. Image credit: Chanel
By Sarah Jones
NEW YORK – As luxury brands seek innovative ways to communicate with and engage modern consumers, students from Columbia Business School and The New School’s Parsons School of Design are providing a fresh perspective in marketing strategies developed in tandem with fashion, beauty and jewelry houses.
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","iv":"ec09794bd4a35d9724df0632ba9e56f3","s":"f4c648636bb16f47"}
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