Stuart Weitzman makes eyewear debut

February 17, 2025

The new initiative furthers the brand’s pursuit of a clientele comprised of “multifaceted, multi-hyphenate women.” Image courtesy of Stuart Weitzman/Philip-Daniel Ducasse The new campaign furthers the brand’s pursuit of a clientele comprised of “multifaceted, multi-hyphenate women.” Image courtesy of Stuart Weitzman/Philip-Daniel Ducasse

By Zach James

U.S. footwear brand Stuart Weitzman is entering a new category.

The label has linked up with American actress, writer and director Issa Rae, producing visuals that showcase the global ambassador's Hollywood lifestyle, heightened by her love of Stuart Weitzman's spring 2025 collection. For the first time, the maison is releasing a line of sunglasses, expanding its offerings to encompass more than the footwear it is known for.

Next steps
Launched on Feb. 12, the new campaign platforms the Peabody Award-winning talent's status as a “Modern Mogul,” recycling the archetype assigned to Ms. Rae for her first-ever appearance with Stuart Weitzman last August (see story).

Known for her comedic and playful antics, the talent is captured taking some time to herself rather than reviewing scripts, addressing studio notes, taking calls or finishing drafts.

Instead, she basks in the sun, relaxes by the pool and warms up in the hot tub, hanging out with the help of her Stuart Weitzman sunglasses and footwear.

The actress’ actual creative process inspires the advertising’s visuals. Image courtesy of Stuart Weitzman/Philip-Daniel Ducasse

Shot by Canadian photographer Philip-Daniel Ducasse, the campaign features a look into Ms. Rae’s “laissez-faire” lifestyle when she is off-camera and in writers' rooms. The filmmaker takes to her backyard for some self-care, pushing back her deadlines amid Stuart Weitzman's clip.

“I love this brand and it's a privilege to continue our partnership for Spring 2025 to celebrate women everywhere who juggle a million things at a time, while still raising the bar – all while looking stylish in their Stuart Weitzman shoes and shades,” said Ms. Rae, in a statement.

Stuart Weitzman presents “Been ‘Writing’ All Month”

The Emmy-nominated multihyphenate is helping to launch the company into eyewear. The debut collection, crafted in collaboration with Italian eyewear company Safilo Group, is spotlighted within the initiative.

The actress wears four distinct styles in the advertisements: the Two-Tone Oversized Square, Two-Tone Rectangular, Metal Butterfly and Two-Tone Cat-Eye. Stuart Weitzman also offers Metal Aviators and Crystal Geometric Square frames.

The collection is available now at Stuart Weitzman boutiques, on the brand’s website and at select high-end and optical retailers, including Nordstrom, Neiman Marcus and Saks Fifth Avenue.

Expanding reach
Stuart Weitzman is far from the only luxury brand venturing into new territory.

Ms. Rae also spotlighted the brand’s Nudist Block, Georgie, Stuart Power and Thea Loafer shoe styles. Image courtesy of Stuart Weitzman/Philip-Daniel Ducasse

Last week, French fashion house Chanel introduced its latest handbag design, the Chanel 25, and enlisted Albanian singer-songwriter Dua Lipa as its face (see story).

Earlier this month, British automaker Rolls-Royce expanded into the fragrance sector, launching an immersive scent concept based on the aromas of their signature models (see story).

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