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Dec. 23, 2024
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In-store

Strut eyes Range Rover enthusiasts through customized collection marketing

December 27, 2012

 

By Tricia Carr

High-end accessories maker Strut is targeting drivers of the all-new 2013 Range Rover through a collection of customized grilles, wheels and insets which it is marketing through its dealer network and event opportunities.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. Wearables, AI at forefront of 2025’s digital trends: IMG
  6. Michael Kors walks with influencers in new campaign tier
  7. Tiffany & Co. acquires historic Titanic timepiece at auction
  8. Rolex partners with Melbourne’s National Gallery of Victoria
  9. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  10. BCG: Four trends driving the new age of luxury
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