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Dec. 22, 2024
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Marketing

Stripped-down Instagram Lite offers brands engagement with consumers in emerging markets

June 29, 2018

Luxury brands across sectors rely on Instagram to reach consumers. Image credit: Chanel

 

By Danny Parisi

Facebook is launching a bare-bones, lightweight version of Instagram aimed at emerging markets where data infrastructure is not as developed.

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  1. BMW sets record with funds raised for education at playoff event
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Meta drops price on paid subscription tier in EU
  10. MGallery Collection wins Grand Prize for luxury tourism
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