Retail
July 29, 2020
Nike is the first non-luxury brand to top the Lyst Index. Image credit: Nike
By Luxury Daily News Service
High-end streetwear label Off-White has slipped from its top spot on the Lyst Index of hottest fashion brands while a mass market brand topped the list for the first time.
{"ct":"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","iv":"c774b6a9e188134ccbde35bb3a39441b","s":"d7a2df6418d0d1fc"}
Share your thoughts. Click here