Luxury Daily
The authority in luxury news.
Nov. 21, 2024
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Women now represent 13pc of global billionaire class: Altrata
  4. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Audemars Piguet unveils collaboration with artist Kaws
  7. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  8. Mytheresa releases quarterly results, reaches record high AOV
  9. Dolce & Gabbana, Skims release limited-edition collection
  10. Pomellato reveals exclusive residency at Bergdorf Goodman
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Out of home

Strategically placed out-of-home ads help brands stay top of mind

July 19, 2013

 

By Erin Shea

Although out-of-home advertisements are typically used by mass-market brands, luxury marketers benefit from these kinds of ads if they are strategically positioned and designed.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Women now represent 13pc of global billionaire class: Altrata
  4. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Audemars Piguet unveils collaboration with artist Kaws
  7. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  8. Mytheresa releases quarterly results, reaches record high AOV
  9. Dolce & Gabbana, Skims release limited-edition collection
  10. Pomellato reveals exclusive residency at Bergdorf Goodman
VIDEOS
More Videos

MORE IN Out of home
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Burberry uplifts outerwear styles in star-studded campaign
Fenwick tends to taste with new fall campaign
British Airways brings award-winning campaign stateside
BMW states case for ‘Sheer Driving Pleasure’
‘How do you Bentley?’ global campaign launches



RECENT ARTICLES
Women now represent 13pc of global billionaire class: Altrata
Ambassador-led storytelling carries holiday campaign from Boucheron
Follow @LuxuryDaily for the latest in luxury news

Mytheresa releases quarterly results, reaches record high AOV
Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
Audemars Piguet unveils collaboration with artist Kaws