Out of home
July 19, 2013
By Erin Shea
Although out-of-home advertisements are typically used by mass-market brands, luxury marketers benefit from these kinds of ads if they are strategically positioned and designed.
{"ct":"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","iv":"f9d978935a846cfc5e3f530ca505f386","s":"37b8599ee1ad1243"}
Share your thoughts. Click here