Government
October 29, 2018
Johnstons of Elgin was among the brands in Walpole's delegation. Image credit: Johnstons of Elgin
By Sarah Jones
NEW YORK – As British brands look to move across the pond, the key to reaching American consumers is to more actively tell and show their stories.
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","iv":"872c2ae2e0c0a0e740626a2d62739f66","s":"332c58f5ea7894ae"}
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