Government
October 29, 2018
Johnstons of Elgin was among the brands in Walpole's delegation. Image credit: Johnstons of Elgin
By Sarah Jones
NEW YORK – As British brands look to move across the pond, the key to reaching American consumers is to more actively tell and show their stories.
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o4FSI0MoD4eB4T\/kRay\/iBhFAVWEZ6rxMz7y2cCf7ydKoYvoi7gCS609gicUtcB0ubQFII7HW8GxAIUKYa8mBT6AJvJhzy7pSpZQhQc+5Q2l5N79VKLEMRiKm2vgPDguwIzF9NqW\/VFd8Xo0oquwJkRlYTz2QindSEujJn0MdQZDGtjywH4b9nqJuFjRgWWD\/v\/BWXKhNtPpUJ\/2T63JmTvF4DkPLNcaD91qNHbFIJNwmgHfiB9lbd462ik7yArXa7I7taLSvEROHWBlzUK+BUp2brg5TD9SCQVoCNMvClqX8BFF\/mbfmLHiuUjQ+9ut8s5e\/OPW\/sNTgb\/QKyPYBaqyio7d6wEBt8Nm2SZ3l7aIER1VqWZR4OPnl5xtHjYHi7eVDErSWl37iNEA4J5wCNeoAhrITy6LG9EGJP6UP94l8rxWkvzv+Be3PW++1hurXyWYhUXBnXnmCXu5CND89kOy0\/oKXWKmrdvLDmHHI67GZ9KQLdNwm0XSJLvmI28h7a9sndUbMd\/fep87QPv6RoxJ\/PMvDX3+iMMjjWvZlB4YuTVgvkrmB6Pbqa9CGysA33l550by+4hmjTdjFmNw4RWv6fJmByOdUsIJMfh9BOuqyilGpvx\/s4\/Csnq1T3fB1btueG6LbsT2e4FmEJa55Zw\/77so6VQcOkynoZch5Vd5Ym\/bP10N2k7BB7xNB9ZR7Z9GdhcEQBv04puQHaLh4HLOelgP5Y7CYs4DIuaMQ2vUNUr+jWQrRWKE\/87u8aOQa6YjQ8N0wze\/YcwneX7BV8UeYA8nTqoeZ6LoyhAdtMmqF+McUzwsooIEUm6uXa8Wjy7dqMY8bYnkcnC9ZK2AUnMA6byruyYInkcFkQV5BY9Cyw4ehRpr\/AfvF1pINQmjtY67TngHmS+0ygK+CAXceH5AA+JdZEbcXX+5PBkeqqfDLI9xEzIi3l9yxTy3P1ecx30dgvoEyD1PDWyNXMpZkupqn5svNUiL3JBG9UFRB4i2Zr+lZtuUyk+BkCmepM6eonuS+zv6p51nKugaEr5ipVi\/SPo9d74JyHbby4AV\/WVpMu6r3M2l2D6XZBIvGwM8PzH2jTaMRDy3cpKtDwZ7VC6doJ\/h\/v9GrWFiM+exgaHZoLagUGEoos6ejxgSz\/Q44btCIA8hHALPCDgFzF\/g3mfdbh\/jhZI6BXmDzYs56HFdvQDvt+Q\/Fdv1889vm0GHSxtwjYeEAc+aiyXe4iuHl8WrxvBUNwOAJ4cOa\/JF2TUDWiFg1kFziMUrh03CsxFt1x3OGv41Mue+ZD93x\/v1ghZv3hoV0sTRMe9jfAFQ9dfYTH70L6LMEcbC4bdC31\/mbWcsdH1WkgbJkz\/ubz6lK0\/zL5rgZcLRND2DGScKECZiz4eJWMok3X1OYTcSFLOwTQ9Hi56eolwgPqd7QhL3ot5DweErOAkEKB6GkY303iYQe54hxlqzdyUA8oNbfN5a7exDtdUiU9TyIzqTCei+t4DPQayjp2lpAzNgUt+06wEHVFSqEyHoHYyVBKSgSRwUx1A\/buhYquIituw\/ktGkBB1E87DPSpnUeHg5TCrGh26b+oSYoGIrrIgDg38aPdN8UQiso9qJ0kGUCt1rHb9TtnfHGwnR5V7onRXUyeeuiwIl9LBTjzTVoc5Fc+ozFCOKH91BzFcrUVB6URy6ZU0BpJDzccpeanSryvNEBvuc\/rIH1\/nQ+ZChpRg3sTU4iXW\/A+E9rOpUJBE8MQSEnJGHugn8lL9oNysRUpaNRf9oAfiRAhZxpryI1uz2p3Tfz+RL6Juj7PZMBmFlZetmCLNOWLl0GkWhOkJ\/JI+YD1D7ni5O0NYwkGZyGYrj5VybB7Hh2yss6Jcq\/Ysk6F4vzHrOHDNA7m7HNfxvigaEeHiEN1P+QovALZzxkewJ14xLhBX+bMou2vFUHRaLYOBuga+dPUo\/wpz2zKhke8nnHk+j41twhyDw2PAnHZwfU1bEIIyKuUlAEBdrpMxdkPg5tk+lIP588kvAnyuM5tqzVk8905d5wAG1MZIYQnaz6OvDbYXVKNqXzEW+tb3vDnn88LmTsogvKBVSFPSVCL69sNzPfLBP\/fv8BEac+UdwEXtx9\/MyYomo687cRPa6lv0sMkx7vhlyz5iJDTu3VhTXNiU+JgDyE4xngTdg9l3rygyYUSMSue28aO3Ecy6TtZXxwgDSFkzfF\/6sEemvK45wgVJZCKism6+Y2VcdJgQM3PZp8zczVTJ6ziZakJqj6UpLfK2aWvYm6nr\/ySEFaQsMDk0pMG9toIGD3\/emVgFGFDixxBlMfY1jd95+fNBGeFQ9XfJhgB3My\/+SuYuQPfiMh4tMr9Hh0sRJM3D9ckN90M71lH0iA0HCGXFRj5N3s7zabum3dNHjOAh2AIm3Z42Jp0mYLLbJpQax0v9qSV2Oc9Ha9hDZ\/Xl0gFcyr2w4cLPbbRQempb2erU6DvGtZyh\/S\/fzT5ESE+8Heo6vdveGsAxNAyWCldqRB1Nr4A+nkiOIhAvXfTkm49PJQB4O9lHEUxAmALJm4rNziDQvNgA5+BnP\/7VqE6X\/WkRJoMV8ik8pxnl+RpdotcZWRnW6ap2N5Kh+kcHJ85zLkneXO4EOIMZE4YDArPqWUdj7m1FeiC7Jrrcc1eVbUs3VLWbc2r2\/pQD52yra5k0MuMjz7AamN+ZGfWOl8k0pmQPEMMdZwLJCTN1LpO53uVhnbFTtvhy6gYKRGaP1npxas6HNmV14Dh1TDlhZqeH3MxBwWnZGFyGThoJMi+pTr9tpNY5bSYIAAtnYsqNg6AUvTi114S3Ekv+ZHCBIwHQ3j6U3hPNug1oGIjro7MQkJLPnlt6vxlGlvRJKtClORv7h+kFzR4weoTIi3hLHS4AA+Ik+c5drYcOrlTQ+\/s48Nk57qWKllkjelg38sojDxS9mFoIhHQcikxkBrHL2JdvinvxQkyM6TdV35Q9s7Dq8aX9dOTBkx3fGipMeLVJiVlJiNfR57bmeRnymQm0ej45jF5fj1kk11WAasVmQRr\/jeXQUO6LL\/AFdzr7b\/FXQGMMDdcUXdPzVd\/0MVjXuGarmkL8+QudlGq8ZglojvvgxdpgyoHWiSqnkd34gbyi\/ZD46Nqcg0RBqsni\/pPnGkkt6cQsAUtm7qIKVunl2cw\/5DYVOQ27VZTllEnGu7C6ly0CSxCKY4T\/XF+7E85MrCKoeONxy0SB+H7C34lm+qqZszTWgD6jeLk0BwGDSJsH8gW4XPwfPAEv6XQMfUAs25rp0ZqMUuYD6M0hLMjo\/7PPCjlvfR0fC6XXQhFMVlXXDxr6mM\/fLWH\/KvocIziLLYIj+WRetOP528b4N1ANqqSd7Ge3UEsXqC\/qv5aYAJAJ5mVu5NsNb6Au3+WaEwKgjTrTu8l\/9NsCmOivOLGJX0QqPfAHv\/1UbGWm4J4RfFzvMJXqPOeppq0joMHCAetdkZPhg\/kHmbZ+lamhW1afUv8pbqjZSaTLeUSn7x1rBzLiM38FDLj7NvzgeA1XKStYrTfMAWJhWmboqAWoywSndfxJK8VbT9TOPTfEFvISGlHXnVbnoo2IatHbNFos9xl0ON3cUwEBS3\/ok\/ScI4at\/DgFdnMa5BmYk4hfEG0KmRMjUGvyuhBoF8LBaHG9KVefCaMtrWqEBYkdbmo1+lLiVJePPi3plxPd69BYC9PJwntlCPBSf9iEpijUcildeTxgWWnExIDaFt6fQ97d7ldaUMweDITJDZxtWBGOHyUTdl7ovi5VzypOsN2DFDXHFMgfUpPrDsrOKEqbVfIzoCm6MoQSBMBSjyBIfHL5nxCpfk0NqddnKE\/O+LjAdhKbUf1vlB4EoVBcVDyl3\/aLmCrW6+h5Qg8rrqrlV2hbqBjjqYS\/Z3y14YZ6L2Pc2fni6DYRvFleN2kuLWo7BOEfCClQ2hVUqwgGUTxQ+hT4YfcCcXQsFz4tJHjoFs22Wq3I7Qwimi02NfqLM5ob49cXnDgbpAxpN0EO3eAFK2ATp0e0DVrd3EfceVQIljRTYjb+taNNxnGn9zCqJ+f1Q7w44PP7SWiUtoXdpeUA1Wexysry7T8RVelCVhyCi1upT1XZiS0hRb6wmQLs8ZOaJ2\/+ndksU6j+8rh9GEDLR5YqG86zsjl\/rEfGkU+V6Z9Q31TqJ0tLk0U1jLdiodnkTCty8oi8YNdvidlWEgQVoqomhFiJ396UZvSsmQhAQtZjTDGEJYue4AL7l7nUkzEr3Ey0vMRDaNW+QnnksA08vspQxWfCZrp9uM1xq2qbNXnnMsIDMSvzf+khW1tllFg01mSmMZjETQiTVmhfL55sAUJrEA\/IzrHgUmTXHa\/fFzUe+8tVH0HqwaC2DNPaFuho5an82MlxTtzizco8mYLiCLBk\/KP0RBioDWx3m4X+xs\/sQx\/NezobJEpZ8OZPs24x1asCt58CU1ry3wf+eKGWJy4jh\/GFyi1mJjWgoXJeEfPWt4jnHpNOfndWZUq93bt3tvAkivG6wMIU1bmxW+ZIwKEakt2MQYBN4sLpcTi9DnJzIgh0Ao\/3GAyrAOteJPC7zYJH2oOlr+BBO6GPgXafCOyIJf0luqoZ7wOiXxak\/k2ztWQwvWg7BKX1PiqYbNrapIqahN5Gt559ovNu8xsIi0pYj9VcR1w7XAiLCjYoz2dK9KMknH4thT56mv9W6NG+qY53FbFAo2Qs4onbBnY0VxV1Vs8xuf4eyrySpwMngAZZCAjTvFX\/JXbfddKNMrqQ8lnqWaII\/h6QP6+1uZF5Fkk65sZi\/dzP6z5VBgqYa9TlsFnbbCwFFmxea5GJJeFLd+Wa6DWS\/Zh3Pxcb8IAlS2RM1wrRLatE5ZIt83RmAUlFPF0520fQkdak7Bh0Fn3G+9SwVwEboblkmtJzQvmdvwGH+b1xjumdEDES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