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Apparel and accessories

Stella McCartney portrays vibrant, energetic mood via choreographed campaign

January 25, 2017

Stella McCartney spring/summer campaign image Stella McCartney spring/summer campaign image

 

By Sarah Jones

British apparel and accessories label Stella McCartney is spreading a message of positivity through a campaign that celebrates life and love.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. Dior weaves codes and trends together in digital nail polish promotion
  4. How can luxury brands tap into the back-to-school season?
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Balmain enlists virtual faces as brand spokesmodels
  7. Tiffany keeps it simple to attract interest in New York Times ad
  8. Galeries Lafayette unveils plans for second Paris flagship
  9. Tiffany & Co. rings in holidays with multichannel video campaign
  10. Mercedes exec: Social media efforts should single out brand advocates
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